[00:00:21]
          REPUBLIC. ONE NATION. GET THIS AS WELL. 30. FOR HELP. AMY, WILL YOU CALL ROLL? PLEASE MR. SHOT KEY PRESENT. MR SCHWEBEL HERE. THIS IS HOW HERE, MR. HOLT, HERE, MR BARRY HERE. THANK YOU. 
          WELCOME TO THE SPECIAL MEETING TODAY'S AGENDA. IS FAIRLY SIMPLE. WE'RE GOING TO ENTERTAIN A PRESENTATION FROM VISIT GROUP CITY WITH AMANDA. AND SHE'LL GO THROUGH A TEMPLATE IN PRESENTATION THAT WE REQUESTED FROM VISIT GROUP CITY. AND AFTER THAT TAMMY WILLS ARE AMANDA WILL SIT DOWN AND THEN WE'RE GONNA CALL ON EACH COUNCIL MEMBER TO GIVE US THEIR COMMENTS AND POSITION ON. VISIT GROUP CITY AND A DIRECTION AND WHERE THEY ARE WITH. VISIT GROUP CITY. THAT MAY TURN INTO ALL KINDS OF DISCUSSION OR WHATEVER, BUT WE'LL AT LEAST GET THAT ALL DONE. AND WE'LL BE DONE WITH THIS LAST ITEM ON THE BUDGET FOR 2020. OTHER ITEMS ANYBODY WANTS TO HEAD TO THE AGENDA. ALL RIGHT. AMANDA. SO PREVIOUSLY I GAVE YOU OR BELIEVE 30 MINUTES. 
          YOU AGREE. RIGHT, WELL. 507 OR SO. PLEASE GET YOUR RECOVERY YEAR AND REQUIRED MATERIAL. IN ABOUT 30 MINUTES. AND IF I DO INTERRUPT YOU AT THE END OF BECAUSE YOU'VE GONE OVER, PLEASE EXCUSE ME, BUT. WE WANT TO MAKE SURE WE HAVE TIME LEFT FOR COUNCIL DISCUSSION. AND. I DON'T KNOW HOW IT MAY BE EASIER IF YOU DON'T HAVE. I DON'T KNOW WHERE YOU ARE WITH MASKS, BUT IT'S GOING TO BE DIFFICULT LISTENING TO YOU WITH THE MASK ON, BUT MAYBE YOU CAN GET REAL CLOSE TO THE MIC OR. WHATEVER YOU GOTTA DO. OKAY HOW ABOUT WE'LL SEE HOW IT GOES? OKAY HELLO, CLOSE AND PERSONAL ON OVERHEAD. WE'RE GONNA FOLLOW ALONG TAMMY WITH HER PRESENTATION. IF YOU GUYS SET THAT UP AHEAD OF TIME. MHM. OKAY WELL, WHEN THEY START OFF FIRST, JUST THANKING YOU ALL FOR HAVING US TONIGHT AND THANK YOU , RANDI, FOR I THINK YOU WERE INSTRUMENTAL AND ENSURING THAT WE HAVE THIS OPPORTUNITY TO COME AND TALK TO YOU TONIGHT. SO. THANK YOU ALL. AND I ALSO WANT TO START OFF BY ASKING MY BOARD TO STAND. I JUST WANT YOU TO KNOW WHO BEHIND THE SCENES THAT THESE BUSINESSES ARE ON OUR BOARD AND HELPING TO GUIDE THE WORK THAT WE DO. HANDFUL OF VOTES HERE WITH US TONIGHT. AND SO WE JUST STARTED OFF PER YEAR TEMPLATE AND THE REQUEST THAT YOU MADE TRYING TO ENSURE THAT WE LAID OUT OUR BUDGET FOR 2022 WITH HOW WE WOULD UTILIZE THE FUNDS. YOU CAN SEE THAT WE OVER BUDGET THE AMOUNT OF ACTUAL INCOME THAT WOULD BE COMING IN THROUGH BED TAX. SO WE HAVE OVER RIDGE IN OUR ACCOUNT AGAIN BECAUSE WE WERE VERY STRATEGIC WITH THE WAY THAT WE USED OUR FUNDING DURING COVID AT ONE POINT. WITH OUR CASH FLOW PROJECTIONS WE WORKED WITH CULTIVATE HERE IN GROVE CITY TO ENSURE THAT WE WERE BEING FISCALLY RESPONSIBLE. AND WE PROJECTED THAT BY THE END OF 2020 IN DECEMBER, WE WOULD BE IN THE NEGATIVE BY. NEGATIVE $39,700. IF WE CONTINUED WITH EXPENDITURES THE WAY THAT WE WERE. USING THE PHONES AT THAT TIME, BASED UPON OUR ESTIMATED INCOME IMPACTED BY COVID. SO WITHOUT TIME WE MADE DRASTIC CUTS. WE LAID OFF OUR STAFF. WE CANCELED CONTRACTS. WE PUSH CONTRACTS FROM 2020 TO 2021. WE ROLLED ONE OF OUR CDS OUT OF RCD AND TO OUR BANK ACCOUNT BECAUSE WE DID NOT HAVE ELIGIBILITY FOR P P P FUNDING. BECAUSE IF WE ARE A FIVE OH ONE C 69 FOR PROFIT. 
          AND WE WERE NOT ELIGIBLE UNTIL NEW LEGISLATION WAS PASSED IN DECEMBER OF 2020, SO WE WERE ABLE TO RECEIVE CPP FUNDS AND TWO ROUNDS IN 2021. SO YOU CAN SEE THAT THAT AMOUNT IN HER ACCOUNT. IT IS INFLATED BY THE P P P BUT ALSO BY THE FACT THAT WE ROLLED IN A CD AND SO WITH THAT SAID, IN OUR CONSERVATIVE EXPENSES, WE ARE ABLE TO BUILD OUR BUDGET UP HIGHER THIS YEAR THAN WE ANTICIPATE ACTUAL BED TAX COLLECTION TO BE. AND SO WE BROKE DOWN THAT $552,745 FOR YOU 
          [00:05:10]
TO SEE THE DIFFERENT MAIN CATEGORIES THAT WE PUT IT INTO WITH 72.35% GOING INTO MARKETING. AND AS THE DESTINATION MARKETING ORGANIZATION THAT WE ARE JOB IS TO MARKET THE COMMUNITY RATES. SO WE TAKE THOSE BED TAX DOLLARS , PUT THEM TO WORK AND TRYING TO CONTINUE THAT CYCLE OF. GROWTH BY GETTING MORE PEOPLE TO COME TO GROVE CITY. AND GO TO ALL OF OUR RESTAURANTS AND. OUR RETAIL SHOPS AND HOTELS, ETCETERA, SO. THAT'S JUST A LITTLE OVERVIEW FOR YOU THERE AS WELL AS THE BED TAX INCOME. YOU CAN SEE WE HAD A GREAT TRAJECTORY. WE WERE WORKING UP TO 2019 OVER 460,000. AND THEN REDUCING THAT IN 2020 BY NEARLY 50. I'VE DONE 49.2% IN 2020. AND SO, OF COURSE, THE TRAJECTORY DOWNWARD CONTINUED IN 21, BUT WE WERE ABLE TO MAKE A LOT OF PROGRESS. I THINK YOU MADE UP A LOT OF DIFFERENCE COMPARED TO LAST YEAR SO FAR. WE ARE DOWN 10.5% WITH INCOME FOR 2021. DOES ANYBODY HAVE QUESTIONS ON THAT SIDE? OR YOU WANT ME TO HOLD QUESTIONS TO THE END? I'VE JUST CALL OUT THE COUNCIL. MAKE SURE YOU'VE GOT AH , YOU WOULD PROVIDED THIS SHEET , WHICH IS THE FOUR SHEETS PASTED TOGETHER FOR EASY REFERENCE. DOES EVERYBODY HAVE THAT? THANK YOU. OKAY. EXCELLENT. OKAY SO HERE WE WERE ASKED TO PROVIDE ENCUMBERED CASH YOU CAN SEE. AND THESE ARE CALLED THEM. MONOPOLY CARDS ARE A LITTLE DEEP CARDS SHOW YOU ARE ENCUMBERED CASH FOR THE 2022 BUDGET. I WANT TO POINT OUT THAT WE HELD OFF ON COMMITTING TOO MANY CONTRACTS THAT WE NORMALLY WOULD HAVE SIGNED BY NOW FOR MARKETING BECAUSE WE WERE NOT SURE WHAT THE FUTURE HEALTH FOR US FOR OUR FUNDING FOR 2022. SO GENERALLY, BY THIS TIME OF YEAR , WE HAVE MORE ENCUMBERED CASH AGAIN, JUST BASED ON CONTRACTS THAT WERE SIGNING FOR MARKETING EFFORTS, SO A LOT OF THOSE ARE ON HOLD. FOR NOW, AND YOU CAN SEE THAT WE DO HAVE I'M QUITE A BIT PROJECTED. FOR OUR OVERALL MARKETING EXPENSE VERSUS THE ENCUMBERED 2022 EXPENSE THAT'S REFERENCING THE SPREADSHEET THAT YOU HAVE ON A VERY LARGE PIECE OF PAPER. SO GOING THROUGH THESE ENCUMBERED CASH. CATEGORIES WE PUT THEM INTO. JUST TRY TO GENERALIZE IT FOR YOU. SOME SORRY. EIGHT MAIN CATEGORIES. UM MARKETING PROMOTIONS, MEMBERSHIPS, CO OP MARKETING, WHICH WE DO EXPEND QUITE A BIT IN CO OP MARKETING TO PROMOTE. 
          AND TRY TO OFFSET SOME OF THE COSTS OF OUR MARKETING BUDGETING DOLLARS, MATCHED BY ENTITIES LIKE TOURISM OHIO, WHERE WE GET UP TO $25,000 IN FUN MATCHING FOR MARKETING. UM THROUGH THAT THAT PROGRAM, WHICH IS WONDERFUL. DOES ANYBODY HAVE ANY QUESTIONS ABOUT OUR ENCUMBERED EXPENSES? REMEMBER CASH? OKAY THE ONE THING I JUST KIND OF WANTED TO FLOAT OUT THERE IN TERMS OF AND I DON'T KNOW IF YOU HAVE A SENSE OF THIS, BUT FOR ME THE TERM ENCUMBERED IS. WOULDN'T BE ENTIRELY ACCURATE IN MY MIND. BUT CAN YOU SPEAK TO WHAT YOU ARE CONTRACTUALLY OBLIGATED FOR IN TERMS OF. IF YOU STOPPED OPERATIONS AT THE END OF THE YEAR. WHAT WOULD YOU NEED TO BE ? WHAT ARE YOU ON THE HOOK FOR? DOES THAT MAKE SENSE IN TERMS OF A DEFINITION OF WHAT ARE YOU CONTRACTUALLY LIABLE FOR? NO MATTER WHAT IF YOU'LL REFERENCE THIS SPREADSHEET. UNDER THE 2022 ENCUMBERED CATEGORY. THE DIGITAL MARKETING THE PRINT MARKETING PROMOTIONS. TRAVEL AND MEETINGS. 
          WEBSITE VIDEO. THOSE ARE ALL CONTRACTUAL. ENCUMBERED. AMOUNTS. SO THESE ARE THINGS THAT, UM. THAT WE ARE OBLIGATED CONTRACTUALLY REFERENCES AGAIN FOR ME, PLEASE. SURE. SO UNDER PROGRAMS 2022 ENCUMBERED COLUMN OF THE DIGITAL MEDIA MARKETING. PRINT MEDIA. PROMOTIONS. TRAVEL AND MEETINGS. WEBSITE AND VIDEO. AND THEN I MEAN AS LONG AS OUR STORIES OPEN, THE RETAIL COST IS REALLY THE SALES. TAX AND CREDIT CARD FEES. SO THOSE ARE. PROJECTED AND, YOU KNOW AND COMFORT AS LONG AS WE HAVE OUR RETAIL STORY. WE HAVE TO BE THOSE SPECIFIC LINE ITEMS. SO DOES THAT HELP? RIGHT YEAH. AND WHAT IS WHAT ARE THE IS IT A CALENDAR YEAR, AT LEAST ONE OF THE ONE OF THE WHAT'S THE TERMS OF YOUR LEASE? IT IS A SO WE SIGNED A FIVE YEAR LEASE THAT 
          [00:10:03]
BEGAN IN JANUARY. I BELIEVE OF. 2018. SO I BELIEVE IT ISN'T MUCH. YEAH IF IT WEREN'T IT MIGHT HAVE BEEN IN FEBRUARY. START DATE, BUT I CAN DOUBLE CHECK THAT FOR YOU. ANYTHING ELSE? THAT'S ALL. I JUST WANTED TO KIND OF GET THAT CLARIFICATION. THANK YOU. OKAY I MEAN, WE HAVE OTHER ENCUMBERED COSTS, BUT I JUST YOU KNOW, YOU MENTIONED SPECIFICALLY CONTRACTS SO AS FAR AS MARKETING CONTRACTS GOES. EXPLAIN TO ME YOUR DEFINITION OF ENCUMBERED AS YOU APPLIED IT TO THESE NUMBERS. I GUESS THAT'S PROBABLY IMPORTANT . SO ENCUMBERED AND THIS COLUMN. 
          THOSE ARE OBLIGATORY. PAYMENTS RIGHT, LIKE THINGS THAT WE HAVE COMMITTED TO WHETHER IT'S OUR STAFF. IF WE KEEP STAFF AT THE LEVEL WE HAVE IF WE KEEP OUR LEASE, WHICH WE'VE RESIGNED AND OBLIGATED TO FULFILL THOSE ARE ENCUMBERED AMOUNTS. DOES THAT HELP ENCUMBERED BUT NOT CONTRACTUAL. CORRECT YES. YEAH I MEAN, THE LEASES CAN TRY ACTUAL RIGHT? LIKE WE SIGNED A LEASE. 
          SO YES, PEOPLE. IF YOU DISSOLVE TOMORROW, YOU WOULDN'T KNOW THE PEOPLE. YOU'D STILL SOME OF THESE OTHER CONTRACTS. I GUESS THAT'S JUST THE OKAY, GREAT. OKAY? CONTINUE. YOU GUYS AND I'M GOING TO THE NEXT PAGE HERE. UMR PLANS AND PROGRAMS WE WERE ASKED TO OUTLINE OUR PLANS AND PROGRAMS FOR 2022. AND IF WE ADVANCE THE SLIDE TO THE NEXT. THE NEXT ONE. HERE YOU CAN SEE OUR PLANS AND PROGRAMS ALL CENTER AROUND OUR MISSION, WHICH IS TO PROMOTE THE COMMUNITY THROUGH OUR MARKETING WORK THAT WE DO. WHETHER IT'S TRADE SHOWS WHICH WE ARE CONTINUING IN 2022 TO DO TRADE SHOWS ONCE AGAIN IN PERSON. AND TO GO OUT AND TO PROMOTE GROUP CITY FOR DIFFERENT TYPES OF GROUP EXPERIENCES, WHETHER IT'S MOTORCOACH GROUPS OR MEETINGS. LEISURE, TRAVEL, ET CETERA. WE ALSO HAVE. ROBUST DIGITAL MARKETING PROGRAM, OR DIGITAL MARKETING HAS GARNERED SOME OF THE BEST NUMBERS THAT WE'VE EVER SEEN IN ANY OF THE MARKETING THAT WE DO, AND THE COMPANY THAT WE WORK WITH COURSE, ARE ALSO. REALLY KIND OF FLABBERGASTED BY THE RESULTS THAT WE GET. SO WE'RE SEEING THAT PEOPLE ARE REALLY, UH, LOVING WHAT WE PUT OUT ABOUT GROVE CITY. OUR PARTNERSHIP PROGRAMMING INCLUDES THINGS LIKE OUR TRICKS. IF YOU'RE NOT FAMILIAR, THERE ARE LIKE AN EXAMPLE WOULD BE LIKE THE COLUMBUS SAILED TRAIL. IT'S A TRAIL WHERE WE PUT TOGETHER AN EXPERIENCE A CURATED EXPERIENCE AND YOU HAVE TO EARN STAMPS BY MAKING PURCHASES AT LOCAL BUSINESSES. SO. WE HAVE THE PUMPKIN TRACK IN THE PIZZA TRACK , A COUPLE OF PROGRAMS THAT WE DO. WE ALSO DO THE TRAILBLAZER AWARD PROGRAM, WHICH WE WILL BE HAPPY TO BRING BACK IN 2022 IN PERSON TO AWARD OUR COMMUNITY PARTNERS. FOR THEIR HARD WORK, CREATING VISITOR EXPERIENCES AND WE JUST LAUNCHED OUR BRAND NEW WEBSITE COMPLETELY REFRESHED, AND SOON IT WILL ALSO HAVE A RETAIL COMPONENT TO IT. AND SO IF YOU HAVEN'T CHECKED OUT OUR WEBSITE. HIGHLY RECOMMEND YOU GO TAKE A LOOK HOW WE PROMOTE THE COMMUNITY THERE. AND THEN, OF COURSE, WE'VE GOT OUR PRINT MEDIA AND OUR VISITORS GUIDE AND PROMOTIONS ARE VISITORS GUIDE. 
          WE'RE JUST WRAPPING THAT UP FOR 2022 AS WELL. THAT'S A ONE OF OUR LARGEST MARKETING TOOLS IN ADDITION TO THE WEBSITE, SO. WE'RE EXCITED TO SHARE THAT WITH YOU. AND IF YOU TURN TO THE NEXT PAGE, YOU CAN ACTUALLY SEE A COUPLE OF DIFFERENT COPIES. SOME OF SOME OF THE WORK THAT WE DO, INCLUDING THE VISITOR'S GUIDE, AND WE CALL IT OUR GROWTH CITY ADVENTURE GUIDE TO KEEP WITH THE ALTOGETHER ADVENTURE BRAND. I MEAN, IF YOU'RE UNFAMILIAR WITH OUR BRAND WE DID A YEAR AND A HALF LONG BRANDING STUDY. WE STARTED THAT. BACK IN 2016 AND 17 AND LAUNCHED THAT BRAND TO PROMOTE THE COMMUNITY AS AN ALTOGETHER ALL ABILITIES. ALL LEVELS OF ADVENTURER, ALL INCLUSIVE BRAND TO PROMOTE GROWTH CITY IN AN AUTHENTIC WAY, SO WE KNEW FOR SURE, BASED ON OUR STUDY, AND ALL OF THE SURVEYS AND FOCUS GROUPS THAT THIS WAS TRUE. WAY TO REPRESENT THE COMMUNITY THAT WAS AUTHENTIC , SO THAT WHEN PEOPLE ACTUALLY COME IF IT FULFILLS WHAT THEY EXPECT RATE. SO ARE ALTOGETHER ADVENTURE BRAND HAS GROWN HAS SUCH MOMENTUM AND WHICH IS WHY WE PROMOTE OUR VISITOR'S GUIDE AS AN ADVENTURE GUIDE, AND YOU CAN SEE FROM OUR SAMPLES OF OUR ADS, EVEN OUR WEBSITE. THAT WE PROMOTE VERY COHESIVELY WITH OUR BRAND IN MIND. SO OUR NEW WEBSITE HAS DIFFERENT. ADDITIONS THAT LIKE SUGGESTED CONTENT THAT YOU CAN SEE. SO IF YOU CLICK ON , YOU KNOW WHETHER IT'S A RESTAURANT OR SOMETHING YOU'RE LOOKING AT GOING TO DO IN ACCRA 
          [00:15:03]
CITY, YOU'LL SEE SOME RECOMMENDED PLACES TO GO. SO IF YOU CLICK ON FRIAR PARK, IT MAY RECOMMEND THAT YOU GO TO I'M CAPITAL CITY CAKES AND MAKE A STOP AT SKATE AMERICA, BUT IT'S JUST ANOTHER WAY TO TRY TO KEEP CONNECTING THAT EXPERIENCE TO KEEP PEOPLE HERE LONGER. KEEP THEM ON OUR SITE, LEARNING MORE ABOUT THE COMMUNITY. AND ADDING THINGS TO THEIR LIST BECAUSE THE LONGER THEY SPEND ON THE SITE, THE MORE LIKELY THEY ARE TO GO OUT AND DO MORE IN THE COMMUNITY. YOU CAN SEE AT THE TOP OF OUR ADVERTISING EVENTS PAGE AND WE DID QUANTIFY THAT. 
          OVER THE LAST THREE YEARS WE'VE SPENT OVER $43,000 AND SUPPORTING LOCAL COMMUNITY EVENTS. AND WHETHER IT'S THE CHAMBER OR THE HEART OF GROVE CITY HISTORICAL SOCIETY AND ALSO THE CITY OF GROVE CITY. THOSE EVENTS WE PROMOTE THROUGH DIFFERENT MEANS, WHETHER IT'S A STATE CALENDAR OF EVENTS. THROUGH TOURISM. OHIO EXPERIENCE COLUMBUS, ALSO BY PAYING FOR PHOTOGRAPHY AND VIDEOGRAPHY TO BE TAKEN AT THOSE DIFFERENT EVENTS THAT WE HAVE THOSE ASSETS AS YOU CAN SEE. IN OUR AD WITH THE PERSON POURING WINE. THAT'S AN ACTUAL PHOTO THAT WE HAD TAKEN, NOT A STOCK PHOTO THAT'S FROM THE GROUPS THAT HE WENT IN ARTS FESTIVAL. AND OUR IMPRESSIONS ARE PRETTY PRETTY OUTSTANDING. YOU CAN SEE WHAT OVER A MILLION AND A HALF IMPRESSIONS IN 2021 ALONE ON OUR MARKETING EFFORTS. WE LIKE TO PUT THOSE NUMBERS OUT THERE SO YOU CAN SEE THAT THERE ARE QUANTIFIED NUMBERS THAT ILLUSTRATE THE REACH THAT WE HAVE WITH THE MARKETING THAT WE DO AND LETTING OTHERS OUTSIDE OF GROSS CITY. NO ALL THAT WE HAVE TO OFFER BECAUSE THE MORE PEOPLE WHO COME HERE THE MORE SALES TAX WE COLLECT MORE. JOBS. WE CREATE MORE INCOME TAX. AND OF COURSE, THE BED TAX WAS, YOU KNOW, LEST WE FORGET. WE KNOW IT'S MORE THAN JUST HASN'T BEDS. HOWEVER HEADS IN THE BEDS CREATES THE BED TAX AND THE 1.5% WE RECEIVED. GOES TO WORK TO TRY TO GENERATE THAT. THAT OVERALL COLLECTION AND 4.5% GOES INTO THE CITY BUDGET, SO WE LIKE TO THINK WE'RE ALL WINNERS WITH THE MARKETING THAT WE DO. AMANDA UM, CAN YOU JUST TELL ME WHAT S E M STANDS FOR SEARCH ENGINE MARKETING. SO SEARCH ENGINE MARKETING. SO ECM WOULD BE LIKE WHEN YOU'RE SEARCHING ON GOOGLE AND YOU HAVE THIS SUGGESTED. UM LIKE LITTLE SEARCH RESULTS THAT COME BACK THAT YOU KNOW THEY'RE NOT REALLY SEARCH RESULTS, THEY SAY ADD NEXT TO THEM. SO THERE'S GOOGLE ADWORDS. THAT'S A IT'S A REALLY STRATEGIC WAY THAT WE DO DIGITAL MARKETING. BECAUSE HOTELS IS A VERY EXPENSIVE KEYWORD HOTELS IN COLUMBUS IS A VERY EXPENSIVE KEYWORD. AND SO WE'VE CREATED SOME REALLY STRATEGIC KEYWORDS AND OUR ECM TO TRY TO GET. FOLKS WHO ARE LOOKING TO STAY NEAR COLUMBUS SO WE CAN USE THE WORD COLUMBUS AND HOTELS BUT NEAR COLUMBUS AND SOME OTHER ECM KEYWORDS LIKE THAT HELP US TO WHAT DOES THE E STAND FOR? SEARCH ENGINE MARKETING. YEAH. SO SO THOSE ARE STRATEGIC WAYS THAT WE TRY TO WIN THE ROOM NIGHT. WITH OUR MARKETING. AND WHEN YOU LOOK AT OUR ECM AD SAMPLES, YOU CAN SEE IT MAY SAY HOTEL NEAR COLUMBUS, AND THEN IT WILL HAVE SUGGESTED LINKS INTERNALLY TO OUR WEBSITE TO GO IN AND. FIND PLACES TO PLAY PARKS TO EXPERIENCE YOU KNOW, RESTAURANTS TO EAT AT THOSE WOULD ALL BE QUICK, QUICK LITTLE LINKS IN THE ECM AS WELL. IT'S JUST ONE PART OF A REALLY ROBUST DIGITAL MARKETING CAMPAIGN THAT WE RUN THROUGH DISPLAY ADS. SO WHEN YOU'RE ON A WEBSITE SEARCHING AND YOU SEE YOU KNOW THE LITTLE DISPLAY ADS ON THE SITES. HELPS TO KEEP US TOP OF MIND. CREATE THAT AWARENESS AND THEN ECM. UM RETARGETING. WE ALSO DO SO THAT IF YOU'RE LOOKING FOR SOMETHING , YOU FIND US YOU WERE LOOKING FOR GROSS CITY BREWING COMPANY OR SOMETHING LIKE THAT. THEN WE DO THE LITTLE FOLLOWING KIND OF CREEPY ADS FOLLOW YOU ONTO THE NEXT PLACE. BUT IT'S JUST PART OF THE COMPREHENSIVE OVERALL STRATEGY THAT AGAIN WE'RE CONSTANTLY TRYING TO DRIVE PEOPLE TO GIRLS CITY AND IT'S REALLY LIKE I SAID, IT'S NOT JUST ABOUT. OVERNIGHT STAYS SURE THAT'S WHAT FUNDS ARE BUDGET THAT'S AT THE ROOT OF A LOT OF WHAT WE DO, BUT OVERALL, WE'RE TELLING PEOPLE ABOUT GROVE CITY WHO ARE TELLING PEOPLE TO COME TO THE EVENTS WERE TELLING THEM TO COME TO OUR RESTAURANTS. AND TO CONTINUE TO KEEP US TOP OF MIND SO THAT THEY CAN SUPPORT. THE COMMUNITY IN OTHER WAYS, YOU KNOW, BY SUPPORTING THE LOCAL BUSINESS OWNERS AND AGAIN PAYING THE SALES TAX. HELPING US TO CREATE MORE JOBS. HOSPITALITY JOBS ARE A BIG DEAL IN GROVE CITY AGAIN, NOT JUST BECAUSE WE HAVE 18 HOTELS, BUT BECAUSE OF ALL THOSE RESTAURANTS AND GAS STATIONS AND SHOPS. HOSPITALITY IS A REALLY BIG DEAL. SO WE WERE ASKED TO OUTLAY SOME SHORT TERM ISSUES. WE'VE GOT QUITE A FEW ON THE NEXT SLIDE. THAT YOU CAN SEE . UM COVID 19, AS I MENTIONED WAS THAT WAS A BIG HIT. ALL INDUSTRIES, THE HOSPITALITY. WE TEND TO BE FIRST, RIGHT? PEOPLE STOPPED MOVING. THEY STOPPED GOING OUT. THEY START TRAVELING 
          [00:20:04]
ALTOGETHER. WE HAD A COUPLE HOTELS COMPLETELY SHUTTERED FOR A FEW MONTHS DURING COVID, WHICH IS A REALLY BIG DEAL, RIGHT? I MEAN, THEY HAD? NO UH, NO INCOME THERE FOR A COUPLE OF MONTHS. SO THROUGHOUT COVID OF WE WENT, WE WENT THROUGH, UM, LIKE I SAID, ALL SORTS OF WAYS TO SAVE FUNDING AND JUST TO TRY TO MAKE SURE WE SURVIVE TO SEE ANOTHER DAY. DURING THAT TIME, WE ALSO PIVOTED. I THINK THIS WAS A REALLY COMMON THING THAT WE ALL AS DESTINATION MARKETING ORGANIZATIONS ARE LOOKING AT. WE PIVOTED AND LOOKED INWARD. MOST OF OUR MARKETING IS NOT SEEN BY RESIDENTS HAS NOT SEEN BY LOCALS BECAUSE OUR JOB IS TO TELL PEOPLE OUTSIDE OF GROSS CITY TO COME TO GROW CITY. BUT DURING COVID, WE PIVOTED AND WE CREATED OUR ADVENTURES IN SOLITUDE. UM LANDING PAGE ON OUR WEBSITE WHERE WE WERE ABLE TO COMPILE A LIST OF ALL OF THE DIFFERENT RESTAURANTS AND WHAT THEY WERE OFFERING WHETHER IT WAS REACHED, YOU KNOW? PICK UP OR DELIVERY, ETCETERA AND THE SAME WITH OUR RETAIL PARTNERS WHO A LOT OF THEM ALSO HAD PICK UP. I KNOW OF THE FARM TABLE, FOR EXAMPLE, SHE WAS DOING ORDERS TO GO AND JUST LIKE A RESTAURANT, WHICH SHE WOULD BRING HIM OUT TO THE CURB AND. ANGIE YOUR BAG AND YOU COULD GO HOME AND HAVE YOUR BEAUTIFUL NEW PILLOW BECAUSE YOU WERE AT HOME A LOT MORE. SO YOU KNOW, YOU WANT TO REPLACE TO FEEL MORE HOMEY AND COMFORTABLE. I'VE BEEN AT THE SAME TIME WE HAD OTHER PARTNERS LIKE COFFEE BREAK POTTERY, WHERE THEY MADE LITTLE MAKE AND TAKE TO GO. ART, PAINTING KITS AND CREATIVE CLINIC AND SOME OF THE OTHERS DID THAT AS WELL. THEN WE HAD A LOT OF OTHER BUSINESSES THAT CREATED VIRTUAL FITNESS CLASSES AND VIRTUAL EDUCATIONAL EXPERIENCES. SO WE TRY TO TAKE ALL OF THAT AND CREATE A PLACE WHERE PEOPLE COULD GO TO FIND COMFORT DURING A DIFFICULT TIME. 
          AND ALSO SUPPORT THE LOCAL BUSINESSES THAT WE'RE ALL IN THE PANIC RIGHT? EVERYBODY WAS WORRIED ABOUT WHAT WAS GOING TO HAPPEN, WHETHER THEY WOULD BE ABLE TO STAY AFLOAT DURING THIS WHOLE THING, SO WE'RE REALLY PROUD THAT WE WON THE HIGHLY COVETED SPIRIT OF COMMUNITY AWARD. THIS IS A. OHIO TRAVEL ASSOCIATION AWARD IS, UH, SOMETHING THAT WAS NOT DECIDED BY THE OHIO TRAVEL ASSOCIATION, BUT BY AN INDEPENDENT PANEL OF JUDGES WHO WORK IN MARKETING, AND SO. I THINK THAT WAS A REALLY BIG BIG WIN FOR OUR COMMUNITY BECAUSE WE WERE ABLE TO GET THE SPIRIT OF COMMUNITY AWARD FOR THAT SPECIFIC EXPERIENCE. SOME OF THE IMMEDIATE THINGS THAT WE DID. WE CLOSED OUR VISITOR'S CENTER DOWN AND OFFERED CURBSIDE SERVICE. WE STILL HAD A LOT OF PEOPLE CONTINUING TO FINISH OUR TREK EXPERIENCES THROUGHOUT COVID. I KNOW PERSONALLY, I MET WITH OVER 50 DIFFERENT INDIVIDUALS TO GET THEM THEIR T SHIRTS JUST IN A QUARTER PERIOD ALONE BECAUSE THEY HAD FINISHED THEIR EITHER THEIR PUMPKIN TRACK OR THEIR PIZZA TRACKS. SO THAT WAS. A GREAT WAY TO SAFEWAY TO KEEP PEOPLE MOVING WHEN THEY COULDN'T GATHER IN EVENTS WERE GATHERED WITH FAMILY AND FRIENDS OUT IN PLACES LIKE RESTAURANTS. AT THE TIME. WE ALSO SPENT A LOT OF ENERGY WORKING WITH OUR INDUSTRY TO ADVOCATE FOR FIVE OH ONE C SIX TO HAVE ACCESS TO P P. P FUNDING BECAUSE AGAIN WE DID NOT UNTIL THE END OF DECEMBER, 2020R ORGANIZATIONS SUCH AS THE CHAMBER BECAUSE WE ALL WERE IN THE SAME BOAT THERE WITH OUR TYPE OF NONPROFIT STATUS THAT WE WERE. WE HAVE IMMEDIATE RESPONSE AS WELL, MITIGATING HAAS THROUGH CONTRACT NEGOTIATIONS. WE HAD QUITE A FEW CONTRACTS THAT WE DID NOT END UP FULFILLING IN 2020. WE ASKED FOR PARDONS ON THOSE AND IT WAS TOUGH FOR OUR ADVERTISING PARTNERS, BUT WE WERE ABLE TO ACTUALLY, IT'S SOME OF THE CONTRACTUAL OBLIGATIONS WE HAD, AND WE WERE ABLE TO ROLL SOME FORWARD INTO 2021, FOR EXAMPLE, EXAMPLE, OUR VISITOR'S GUIDE AND SOME OF OUR DISTRIBUTION SERVICES THROUGH. THE TOURISM INFORMATION CENTERS THAT YOU MAY STOP OUT WHEN YOU'RE DRIVING SOMEWHERE AND THEY HAVE ALL THE LITTLE ROOFERS AND LITERATURE. WE WERE ABLE TO PUSH THOSE CONTRACTS PAYMENTS FROM 2020. THAT WOULD WOULD HAVE BEEN FOR THE 2021 CONTRACT INTO EARLY 21. WITH THE UNDERSTANDING THAT WE WOULD BE PAYING THE 2021 PAYMENT TOWARDS THE 2022 CONTRACT THIS YEAR AS WELL. SO AGAIN, I KNOW THAT WHEN YOU LOOK AT OUR BUDGET OR A BANK ACCOUNTE MONIES THAT HAVE NOT BEEN EXPENDED YET, BUT IT WAS PART OF A STRATEGY THAT WE HAD TO JUST AGAIN AND TRY TO STAY AFLOAT THROUGH COVID. AND AGAIN. WE DID. MAJOR LAYOFFS WITH OUR STAFF AND WE STOPPED SOME OF OUR OTHER PROGRAMMING. JUST ENSURE WE SAW ANOTHER DAY. A COMPREHENSIVE LIST FOR YOU FOR IMMEDIATE NEEDS FOR SHORT TERM ISSUES. UM I DON'T KNOW THAT YOU WANT ME TO GO THROUGH AND READ THESE ALL TO YOU, BUT I'M HAPPY TO DO THAT. IF THAT IS BENEFICIAL TO YOU. OTHERWISE, I'LL JUST DO KIND OF A THAT LITTLE OVERVIEW. AT THE ONES THAT WE FIND. ARGON MOST IMPORTANT AND I THINK THAT FOR US RIGHT NOW, IT'S JUST TO CONTINUE TO DRIVE AWARENESS THAT WE'RE CALLING. NOT US. BUT LIKE THE INDUSTRY IS CALLING 2022 THE GREAT. UM MIGRATION, SO PEOPLE ARE GOING TO START GETTING BACK OUT THERE AND TRAVELING AGAIN. 
          WE'RE SEEING FROM INDUSTRY SURVEYS AND TRENDS THAT THEY'RE LOOKING CLOSER TO HOME. SO THEY'RE NOT GOING TO GO QUITE AS FAR WHICH MEANS WE'LL HAVE MORE OPPORTUNITY FOR THE DRIVE MARKET 
          [00:25:04]
. THE DAY TRIPPERS THE OVERNIGHT DRAGONS, SO WE HAVE A CROWDED MARKET COMPETITIVE MARKET. MANY OTHER CENTRAL OHIO CITIES AND OTHER CITIES LIKE COLUMBUS, OTHER REGIONS WHERE WE'RE ALL COMPETING FOR THE SAME VISITOR, AND SO BECAUSE IT'S WHAT WE CALL THE GREAT MIGRATION, IT'S MORE COMPETITIVE. REALLY HAVE TO HAVE A STRONG PRESENCE, WHICH IS WHY OUR BUDGET NUMBER FOR 2022 IS WHAT IT IS BECAUSE WE WANT TO THE TOP OF MIND. WE'VE GOT TO COMPETE AND GO TO INVEST. UM AND EVERYBODY WHO IS BENEFITING FROM THE MARKETING THAT WE DO. THEY NEED US. THEY NEED US TO BE THAT VOICE AND TO BE DOING THAT WORK THAT WE DO. SO WE'LL CONTINUE TO PROMOTE. TO BRING BRAND AWARENESS OUT THERE, TOO. RE ENGAGE WITH TRADE SHOWS AND THE CERTIFIED TOURISM AMBASSADOR PROGRAM, WHICH HELPS TO MAKE SURE THAT EVERY TOUCH POINT IN GROVE CITY IS A POSITIVE EXPERIENCE WITH EVERY PERSON THAT IS IT, FRONTLINE EMPLOYEE OR VOLUNTEER. TRAINED AND ABLE TO ACCOMMODATE VISITORS. VOTE CONTINUE TO EDUCATE OUR HOTELS ON ALL OF THAT THERE IS TO SEE AND DO IN GROVE CITY SO WE CAN CONTINUE TO DRIVE PEOPLE TO THE COMMUNITY, NOT JUST TO STAY OVER ON STRING TOWN, WHICH IS A WONDERFUL AREA, BUT WE WANT US TO HAVE THEM COME TO THE TOWN CENTER. WE WANT TO HAVE THEM GET OUT TO THE PARKS. INEXPERIENCED THE CITY. AND SO WE'LL CONTINUE TO WORK ON THOSE ISSUES. SHORT TERM. AND THEN LONG TERM ISSUES. I KNOW THAT YOU ALL HAVE HEARD ME MENTION IT THE LAST TIME I WAS HERE, BUT WE HAVE WHAT WE CALL A THREAT OF SATURATION OVERSATURATION IN NOT JUST THE LODGING INDUSTRY IN GROWTH CITY, BUT IN COLUMBUS AS A WHOLE. AND WE FEEL LIKE THIS IS ONE OF OURS IS TO TRY TO PROTECT. THE INDUSTRY, THE HOSPITALITY INDUSTRY AND THAT OVERALL, UM, LODGING TAX COLLECTION AGAIN, NOT JUST FOR US, BUT FOR ALL WHO BENEFIT FROM IT. IT'S NOT JUST NATURAL THAT PEOPLE SAY WELL, THERE'S A IT'S NOT LIKE THE FIELD OF DREAMS. YOU KNOW, WE HAVE SO MANY HOTELS, PEOPLE WILL COME. WE HAVE TO PROMOTE THEM, AND WE HAVE TO HAVE A REASON TO DRAG PEOPLE HERE. AND WHAT WITH THE SATURATION THAT IS HAPPENING ALL AROUND CENTRAL OHIO WERE NOT THE MOST CONVENIENT PLACE TO STAY ANYMORE. A LOT OF THE BUSINESS WE USED TO GET WOULD BE WHAT WE CALL COMPRESSION FROM THE CONVENTION CENTER. SO PEOPLE WOULD COME IN FROM THE CONVENTIONS THAT WOULD HAPPENED DOWNTOWN LIKE THE ARNOLD SPORTS FESTIVAL THAT WOULD DISPLACE THE REGULAR DOWNTOWN BUSINESS TRAVELER, AND THEY WOULD COME TO GROW CITY AND OFTENTIMES THEY LOVED IT BECAUSE FREE PARKING. IT'S EASY TO GET THERE. LOTS OF RESTAURANTS, ETCETERA. SO WE WOULD HAVE A LOT OF NEW FOLKS THAT WOULD BE LOYAL, REGULAR GROVE CITY CLIENTS. HELL. WE ARE NOT THE NUMBER ONE PLACE PEOPLE ARE DISPLACED TO ANYMORE. GRAND. 
          YOU HAS FOUR HOTELS. HILLIARD IS GOING UP TO SIX. DUBLIN HAS JUST AS MANY AS WE DO. SAME WITH BERLINER PARK. BERLINER IS THE WORLD'S LARGEST SPORTS ARE SOFTBALL COMPLEX. AH AND THAT IS ANOTHER ONE THAT WE USED TO ALWAYS BENEFIT FROM WHAT WE'RE SEEING LESS AND LESS CONTRACTS COMING IN FROM THOSE TEAMS. THEY'RE LOOKING AT STAYING AT DUBLIN, ANOTHER PLACES EVEN NOT JUST IN GROUP CITY ANYMORE, SO. WE'RE CONCERNED THAT THIS LACK OF A LARGE DRAW. OR ALSO JUST GENERAL MARKET OVERSATURATION AND LACK OF A THEME THAT WE CAN SELL THAT WE CAN DEMAND A GROUP ROOM BLOCKS WITH IS GOING TO PUT US AT A MAJOR DISADVANTAGE. AND IF WE DON'T FIGURE OUT WHAT THAT SOLUTION IS. I'M NOT SURE WHAT WILL HAPPEN. I MEAN, I KNOW THAT JUST FROM INDUSTRY TRENDS AND WHAT WE WHAT WE KNOW FROM THE RESEARCH IN THE INDUSTRY AS IT WILL START TO AFFECT THE AVERAGE DAILY RATE. SO THAT WILL START TO LOWER YOU WILL HAVE A LOWER OCCUPANCIES. AND AGAIN WHAT? WHAT WILL IT BE? WHAT'S THE THING THAT'S GOING TO DRIVE PEOPLE HERE? WE DID PHASE ONE OF THAT MARKET ANALYSIS STUDY. SO THE NEXT PHASE WOULD BE, UM DETERMINING WHAT. YOU KNOW, WE DETERMINE AND THINGS ONE THAT THERE IS A VOID THAT WE DON'T HAVE THE THING THE FILLER THE ROOM NIGHT FILLER IN GROVE CITY RIGHT NOW, BUT WHAT IS IT IS YET TO BE DETERMINED. I HAD A GREAT CALL WITH SOMEBODY WHO'S DOING K ACCREDITATION FOR GROVE CITY RIGHT NOW. I CAN'T REMEMBER THE NAME OF THE GENTLEMAN'S COMPANY. BUT HE CALLED, HE SAID HE WAS SERVING DIFFERENT COMMUNITY. 
          PARTNERS AND TALKING ABOUT THE PARKS. AND WHAT'S YOU KNOW? WHAT DO WE NEED IN THE PARK? SO WHAT ARE WE MISSING? WHAT DO WE DO? WELL, THOSE KIND OF QUESTIONS. AND WE TALKED A LOT ABOUT SPORTS . WE'RE TALKING A LOT ABOUT SPORTS TRAVEL, AND WE HAVE ALL THESE GREAT FIELDS PEOPLE COVET FRIAR PARK WE HEAR FROM TEAMS ALL THE TIME. I JUST WISH I COULD PLAY IT FOR HER PART, THEY HAVE THE BEST FIELDS. BUT THE AVAILABILITY IS LOW BECAUSE IT'S THEY'RE BUILT FOR RESIDENTS AND THE RESIDENTS HAVE TOP PRIORITY , WHICH WE TOTALLY UNDERSTAND, BUT WHAT WE SEE IS AN OPPORTUNITY IS AN OPPORTUNITY FOR US TO CAPTURE THE SPORTS TOURISM MARKET. BUT WE JUST NEED TO BE ABLE TO ACCOMMODATE THE TEAMS WITH THE AVAILABLE FIELDS . SO AS THE GENTLEMAN AND I WERE TALKING, YOU KNOW HE HAD A LOT OF KNOWLEDGE ABOUT SPORTS TOURISM AS WELL. AND ABOUT PARKS 
          [00:30:02]
AND RECREATION DEPARTMENTS, PARTNERING WITH CONVENTION AND VISITORS BUREAU AND WORKING ON THOSE TYPES OF STRATEGIC ISSUES. MY POINT. I'M TRYING TO ILLUSTRATE IT'S JUST THAT WITH THE LACK OF A LARGE AND MARKET DRIVER THAT WE HAVE THE AMOUNT OF HOTELS WE HAVE, WE NEED SOMETHING TO HELP US TO DRIVE A REGULAR BUSINESS. AND SPORTS IS OBVIOUSLY VERY IMPORTANT TO OUR COMMUNITY, AND WE CAN SEE THAT THERE IS A VACANCY AVOID THERE, SO I THINK THAT'S WORTH EXPLORING. AND WHATEVER THIS NEXT PHASE IS IN THIS MARKET ANALYSIS. PROJECT THAT WE'VE BEEN WORKING ON. I THINK THAT SPORTS WILL BE SOMETHING WE INVESTIGATE, AND THAT'S SOMETHING WE WOULD LOVE TO HAVE. CONVERSATIONS WITH THE CITY AMOUNT. WHAT THAT LOOKS LIKE AND WHAT YOUR THOUGHTS ARE. MR HOLT. HEY, ROBBIE. IF I MIGHT ASK QUESTIONS, DO YOU WORK WITH THE COLUMBUS AND I FORGOT. AMENDED WITH THE NAME OF IT IS COLUMBUS SPORTS AUTHORITY OR WHATEVER GREATER COLUMBUS SPORTS COMMISSIONER, OKAY? DO WE WORK WITH THEM TO FIND OUT WHO IS COMING IN TOWN TO USE BERLINER PARK? SO THAT WE CAN GET ON THERE. INITIAL AH! YEAH THE INITIAL FOR THE ENTRIES AND ALL OF THAT, WHERE THEY SUGGEST WHERE TO STAY. AND THINGS LIKE THAT. DO WE WORK WITH THEM TO DO THAT? YES SO WE HAVE A RELATIONSHIP ESTABLISHED WITH A GREATER COLUMBUS SPORTS COMMISSION. ONE OF THE CHALLENGES WHEN WORKING WITH EXPERIENCE, COLUMBUS AND A GREATER COLUMBUS SPORTS COMMISSION IS THAT THEIR MEMBERSHIP BASED SO THEY REACH OUT TO MEMBERSHIP FIRST FORBIDS ON ROOMMATES, AND THEN THEY BEEN OUT BLOCKS OF ROOMS. SO MOST OF THE TIME UNLESS SOMEBODY'S PAYING TO BREAK OUT OF A BLOCK. 
          THEY HAVE TO PAY A FINE. DO NOT STAY AT THE BLOCKED HOTEL ROOMS FOR SPORTS EVENTS. SO IF THEY'RE NOT, IF THEY'RE PAYING TO BREAK THE BLOCK, THEY CAN STAY WHEREVER THEY WANT. BUT THEY HAVE TO PAY ADDITIONAL MONEY, WHICH WE ACTUALLY DO HAVE QUITE A FEW FOLKS IN GROUP CITY THAT SAY THEY WANT TO STAY HERE. THEY'LL PAY THIS DAY HERE. THEY'LL PAY ANYWHERE FROM 2 TO $400 TO BREAK OUT OF THE ROOM BLOCK JUST SO THEY CAN STAY THAT CLOSE TO BERLINER. BUT OFTEN TIMES THOSE BLOCKS ARE NEGOTIATED THROUGH MEMBERSHIP WITH EXPERIENCE. COLUMBUS. SO THAT THAT'S ONE BARRIER THAT WE HAVE, IF ALL OF OUR HOTELS ARE NOT MEMBERS OF EXPERIENCE, COLUMBUS, THEY DON'T GET THE OPPORTUNITY TO BID. ON THOSE ROOM BLOCKS, WE ARE ABLE TO WORK DIRECTLY WITH DIFFERENT BOOKING AGENTS. TO TRY TO SECURE ROOM NIGHTS FOR DIFFERENT EVENTS AT BERLINER, SO WE DO HAVE CONTACTS AND WE DO WORK THROUGH THOSE CONTACTS TO TRY TO SECURE THAT BUSINESS. BUT OFTEN TIMES IT REALLY DIDN'T IT COMES DOWN TO WHETHER OR NOT WE HAVE THE AVAILABILITY AND WHETHER OR NOT THE HOTELS COME BACK WITH THE RATES AND THE ROOM CAMPS IN THE REBATES AND THE THINGS THAT THE TEAMS ARE ASKING FOR. SO I MEAN , DO YOU EDUCATE THE HOTELS ON AWARENESS OF THAT MEMBERSHIP IF THEY'RE NOT A MEMBER AND WE DO? YES. MANY OF OUR HOTELS ARE EXPERIENCED COLUMBUS MEMBERS BUT NOT ALL OF THEM. JUST. POINTING OUT THAT THOSE THAT IS A REQUIREMENT. MR HALL. MR MAYOR. YEAH I THINK THOUGH, IT'S FAIR TO SAY THAT YOU DO. WORK WITH BRIAN ROSS AND EXPERIENCE COLUMBUS REGULAR BECAUSE I KNOW HE'S TALKED ABOUT HAVING INTERFACE WITH THE SUBURBS. UNEVEN. LINDA LOGAN ON THE ON THE ATHLETIC SIDE. EVEN THOUGH THAT EVEN THOUGH THE HOTELS ARE NOT IN IT. WE DO STILL HAVE A PRESIDENT THROUGH YOU THE WAY I UNDERSTAND WITH BRIAN, WE DO. YES. YEAH WE HAVE WHAT'S CALLED THE CAPITAL AREA TOURISM ALLIANCE, WHICH IS CATA, AND WE'RE A GROUP OF EXECUTIVE DIRECTORS FROM CBS IN THE CENTRAL OHIO REGION. AND THEN WE ALSO HAVE RELATIONSHIPS SEPARATELY WITH LINDA LOGAN, WHO IS THE EXECUTIVE DIRECTOR OF THE GREATER COLUMBUS SPORTS COMMISSION AND HER TEAM. UM TO TRY TO WORK TOGETHER TO FULFILL THE NEEDS THAT WE HAVE ACCESS TO WHEN THEY ARE LOOKING FOR THOSE ROOM BLOCKS OR WHEN THEY'RE PUTTING OUT THAT INFORMATION ON WHO'S COMING TO TOWN. OKAY, OKAY. AND SO. LODGING TAX WAS ANOTHER LONG TERM ISSUE THAT WE PUT ON HERE AGAIN. JUST ALL TIES TOGETHER. BLACK OF THE LARGE DRAW OVERSATURATION LODGING TAX. LEVELS OF LODGING TAX. SO I JUST WANT TO PUT OUT THAT. YOU KNOW, I THINK THAT WE'VE COME COME TO AND AT LEAST AN AWARENESS WHERE YOU ALL KNOW THAT. THE LODGING TAX THAT WE'VE RECEIVED THE PAST 30 YEARS HAS BEEN PUT TO USE AND PROMOTING THE COMMUNITY IN THE WAY THAT WE DO IT, UM AND THAT IS THE WAY THAT IT'S GENERALLY DONE THROUGHOUT THE STATE OF OHIO. THERE ISN'T ANOTHER COMMUNITY IN OHIO THAT I KNOW OF , UM, THAT HAS MORE THAN ONE CONVENTION AND VISITORS BUREAU TASKED WITH PROMOTING THE SAME AREA. BECAUSE WE DILUTE OUR MESSAGE, AND WE DON'T NECESSARILY HAVE THE FOCUS WHERE THE BRANDING, YOU KNOW. WITH THE CONTINUED COMMUNICATION THAT DOESN'T DILUTE THE FUNDING. AND 
          [00:35:05]
THE LAST THING WE HAD ON HERE FOR A LONG TERM ISSUES WAS JUST A RETAINING TALENT. AND THIS IS JUST A LOOK BACK TO LET YOU KNOW HOW OUR SALARIES CAME TO BE WHAT THEY ARE, AND OUR BENEFITS CAME TO BE WHAT THEY ARE BECAUSE WE CONTINUALLY HAD ATTRITION. OF FOLKS LEAVING OUR ORGANIZATION GOING ON TO HIGHER PAID OPPORTUNITIES, THOUGH THE WAGES THAT WE HAVE NOW AND THE BENEFITS THAT WE HAVE NOW ARE BASED ON BENCHMARKING THROUGH THE OHIO ASSOCIATION OF CONVENTION AND VISITORS BUREAU. AND JUST WITHIN OUR ACTUAL BUDGET. WE DIDN'T LOOK AT EXPERIENCE COLUMBUS AND TRY TO COMPARE OUR SALARIES TO THEM. WE LOOKED AT SALARIES FOR SEE BBS THAT ARE IN OUR BUDGET CATEGORY. AND SO THAT'S WHERE THOSE CAME FROM. SO FINALLY, YOU CAN SEE SOME WORK SAMPLES AND OUR TRAILBLAZER AWARDS. THOSE ARE HANDCRAFTED LOVINGLY BY JOHN MANNERING, A CITY EMPLOYEE. HE'S VERY TALENTED, AND WE DON'T HAVE HERE IN OUR PICTURE THE CHAMBER THE CHAMBER HAD WON AN AWARD THAT YEAR AS WELL. SO WE'RE REALLY PROUD OF ALL OF OUR PARTNERS AND THEIR HARD WORK. AND WE LOVE TO TELL THE STORY OF GROUPS CITY AND INCLUDE THEM IN THEIR HARD WORK AND WHAT WE DO. COUPLE OTHER SAMPLES ON THERE THAT YOU CAN SEE, UM. WHETHER IT'S GETTING ONTO OHIO MAGAZINE. COM OR. PROMOTING THROUGH THE PUMPKIN TRACK. WE HAVE A LOT OF DIFFERENT. PROGRAMS IN PLACE THAT WE USED TO TELL THE GROWTH CITY STORY AND AGAIN. JUST TRY TO GET PEOPLE TO COME AND SPEND TIME HERE. EVERYTHING STARTS WITH A VISIT, WHETHER IT'S OPENING A NEW BUSINESS OR MOVING AND RELOCATING SOMEWHERE NEW YOU GO THERE FIRST. YOU SEE IT. YOU SEE IF YOU LIKE IT, YOU KNOW, CHECK OUT THE COMMUNITY. MAYBE SPEND MONEY BUY A CUP OF COFFEE. 
          AND IT ALL STARTS WITH A VISIT, SO I JUST WANTED TO. TO BRING THAT IN FOR YOU. AND THEN IF YOU WANT TO GO BACK TO THE SPREADSHEET I'M HAPPY TO GO THROUGH THIS WITH YOU. YOU KNOW? LINE BY LINE OR JUST TO MAKE SURE UM YOUR QUESTIONS ARE ANSWERED. SEE I HAVE JUST ONE MORE QUESTION, AT LEAST, UM. ON THE PRESENTATION. CAN YOU TELL ME WHAT A SMURF IS? I KNEW YOU WERE GOING TO ASK ME THAT AND I ACTUALLY MEANT TO WRITE DOWN THK EVENT. REUNION. THE F STAND FOR. 
          I KNEW YOU WERE GONNA ASK ME THAT. I DON'T EVEN HAVE MY PHONE ON ME TO GOOGLE IT BUT. IS IT FUNCTION? SOCIAL MILITARY? FRATERNAL THANK YOU. SO THESE ARE THE KINDS OF EVENTS THAT DON'T FALL WITHIN THE BUSINESS MEETING OR THE GROUP SALES NECESSARILY RIGHT THERE. THE MILITARY REUNIONS AND WE'VE ACTUALLY BROUGHT IN BUS TOURS AND MILITARY REUNIONS, AND THERE'S A LOT OF FUN. BUT IT'S JUST MORE OF THOSE SOCIAL TYPE REUNIONS AND, UM, AGAIN. 
          FRATERNITY WE'VE GOT. WE'VE HAD FRATERNAL ORDER OF POLICE AND THOSE KIND OF FOLKS COME IN AND STAY WITH ROOM BLOCKS. IN OUR HOTELS, AND WE TRY TO GET THEM OUT INTO THE COMMUNITY TO SEE AND DO IN EXPERIENCE ALL THE THINGS THAT WE HAVE TO OFFER. OKAY SO LET'S LET'S OPEN THE COUNCIL HERE FOR QUESTIONS ON THE PRESENTATION, AT LEAST THAT WE'VE DONE SO FAR THEN THEN WE'LL FOCUS ON THE BUDGET FOR A FEW MINUTES AFTER THAT. COUNCIL. WHOEVER WANTS TO TALK FIRST. GOT IT SO. AND YOU KNOW, I DON'T KNOW. I THINK YOU KNOW A LITTLE BIT ABOUT MY EXPERIENCE AS FAR AS MARKETING AND BUSINESS DEVELOPMENT WITH COMPANIES AND NEW PRODUCTS AND THAT TYPE OF THING, SO, YOU KNOW, I ALWAYS START OFF WITH A WHEN A COMPANY HAS A NEW PRODUCT. WHATEVER IT IS, AND YOU KNOW. I ALWAYS ASK MYSELF. WHAT ARE THEY TRYING TO DO? WHAT ARE THEY TRYING TO SOLVE? WHAT IS THE ANSWER TO THE QUESTION? YOU KNOW THAT THERE ARE WHAT IS THE WHAT? WHAT? WHAT'S WHAT'S UNIQUE ABOUT IT AND EVERYTHING. SO WHAT YOU ADDRESSED HERE ON. ON YOUR LAST PAGE. YOUR WITH YOUR WHAT? YOUR CONCERNS. YOUR LONG TERM ISSUES ARE WHAT I CALL THE DEATH HOLES. 
          IN MARKETING. UM SO YEAH, I MEAN, AND THE CITY IS TOO MUCH TO BLAME FOR THIS. I MEAN, WE ALL ALL OF US THAT SIT UP HERE OR TO, YOU KNOW, HAVE THIS ON OUR SHOULDERS AS WELL AS WHAT MAKES GROW CITY UNIQUE. WHAT MAKES GROW CITY A UNIQUE PRODUCT. WHAT MAKES GROSS CITY A REASON TO COME HERE AND VEST HERE. GROW A BUSINESS HERE OR JUST COME AND PLAY HERE. AND WHAT OF THOSE WHOSE LOW HANGING FRUITS COMING TO PLAY HERE, WHICH WOULD BE ENTERTAINMENT, WHICH WOULD BE DINING, ATHLETIC EVENTS AND MUSIC CONCERTS, OR, UM, WE DON'T HAVE AN AMUSEMENT PARK OR ANYTHING LIKE THAT. BUT WHAT ARE THOSE THINGS WHERE YOU CAN GET THAT THAT HIGH YIELDING LOW? UM WHAT YOU CAN GET THAT HIGH YIELDING FRUIT, WHICH IS THE TOURISM DOLLARS TOURISM DOLLARS HAVE VERY LOW IMPACT ON THE CITY. THEY COME IN THERE THEY HAVE HOT, THEY'RE LOW IMPACT THEIR HIGH RETURN FOR THE CITY JUST SIMPLY BECAUSE PEOPLE COME IN, THEY SPEND THEIR MONEY . THEY GO TO AN EVENT. THEY SPEND THEIR MONEY AND DINING ATHLETE, YOU KNOW, ATHLETIC 
          [00:40:03]
COMPETITOR WHATEVER, AND THEY LEAVE. SO WE DON'T HAVE. UNFORTUNATELY WE DON'T HAVE THE COST OF EDUCATING THEIR KIDS. WE DON'T HAVE THE COST OF DOING A LOT OF THOSE THINGS WHERE THEY'RE WEARING TERROR SOMEWHERE IN TEAR ON THE ROADS. BUT IT'S A VERY HIGH YIELDING FRUIT IF WE CAN GET IT, AND COMMUNITIES HAVE BEEN EFFORT FOR YEARS, THE SHORT NORTH TOOK TIME. IT'S GRAND VIEWS, TAKEN TIME AND LOOK AT THOSE AREAS NOW, BUT. I ALWAYS ASK MYSELF AND I ASK THAT I'VE DONE THIS IN MY HEAD. I'VE I'VE TALKED TO RANDY ABOUT THIS. HE CAME OUT THE CORPORATE WORLD IS AS WELL IT'S LIKE, HOW DO YOU. THE RHETORICAL QUESTION IS, HOW DO YOU MAKE GROW CITY UNIQUE. 
          AND HOW DO WE AS A CITY MAKE IT UNIQUE? AND HOW DO WE DRAW THOSE TOURISM DOLLARS IN WHICH ARE WHICH ARE THE PLUMS AND EVERYTHING LIKE THAT? AND HOW DO WE COMPETE? YOU MENTIONED SOME OF THESE THINGS IN YOUR IN YOUR TALK. WE'RE NOT GOING TO COMPETE WITH CONVENTION, THE CONVENTION BUREAU THAT COLUMBUS CONVENTION BUREAU WE'RE NOT GOING TO COMPETE WITH. UM YOU KNOW, WHEN IT COMES TO MEETING SPACE AND THINGS LIKE THAT WE'RE GOING TO NEED MEETING SPACE. WE HAVE SOME MEETING SPACE. WE NEED TO COORDINATE THAT. AND SO YOU GUYS GONNA ADVERTISE IT OUT AND WORKING AND WE HAVE SOME WORK COMMUNITY SPACE COMING ON BOARD, BUT THERE'S CERTAIN AREAS THAT WE CAN COMPETE IN AND THERE'S CERTAIN AREAS WE CAN'T COMPETE. AND YOU DID A STUDY. THE STUDY TOLD YOU THAT. PEOPLE LIKE TO COME TO GROW CITY BECAUSE OF THE WIDE OPEN SPACE BECAUSE THE BIGGEST SOMEWHAT BECAUSE OF THE PARKS AND THAT TYPE OF THING, SO YOU KNOW IN GENERAL WHY PEOPLE WANT TO COME HERE NOW. I'LL GO BACK TO THE CITY HAS HAS WE AS A COUNCIL IN THE ADMINISTRATION INVESTED IN THE THINGS THAT, UM , TO CREATE THAT DRAW FOR YOU. PROBABLY THE ANSWER IS NO. SO I'LL TAKE THE BLAME. I MEAN, WE'VE ALL BEEN. TRYING TO POSITION ROSE CITY AND EVERYTHING LIKE THAT. SO HAVE WE DONE A GOOD JOB AT DOING THAT? I THINK WE CAN DO A LOT BETTER AND FIGURING OUT THAT NOW I'M GOING TO GO TO THE MARKETING END OF THIS AND. IN THE MARKETING END OF THIS IS KIND OF TO THE EXTENT OF. WE DON'T HAVE TRULY A UNIQUE PRODUCT YET WE HAVE TO DEVELOP THAT PRODUCT. NOW. HOW DO YOU CREATE A MARKETING PLAN? AND YOU KNOW, DON WALTERS HAS BEEN IN CORPORATE WORLD WE'VE ALL BEEN IN. SOME HAD SOME EXPERIENCE, BUT THE ONLY WAY TO CREATE AMERICAN PLAN IT'S NOT COMPLETE BUY IN FROM EVERYBODY. AND THAT MEANS EVERY ORGANIZATION SOME THAT ARE PRESENT IN THIS ROOM OWES IT TO THE CITY TO CREATE THAT MARKETING PLAN DEGREE THAT BRANDING JOINTLY TO CREATE THAT THEME TO CREATE THOSE MESSAGES MOVING FORWARD. ACCOMPANY ANY STANDING COMPANY. THE COMPANY THAT I WORK FOR, WE SPEND UP TO 15% OF OUR OF OUR OF OUR GROSS PROCEEDS ON MARKETING, WHICH IS MILLIONS OF DOLLARS. ALL RIGHT. WHEN I LOOK AT THIS, A NORMAL COMPANY WILL SPEND ANYWHERE FROM 8 TO 10% ON MARKETING, AND WHEN I SAY MARKETING, IT'S NOT EVENTS . IT'S NOT ANYTHING ELSE OTHER THAN THE OUTREACH THE PUBLICATIONS, THE. THE TV THE MESSAGING OUTWARD, AND THAT'S IT. THAT'S WHAT MARKETING IS. IT'S NOT EVENTS ARE NICE. EVENTS ARE GREAT. YOU KNOW, THEY HELP A COMMUNITY AND SOMETIMES THEY BRING PEOPLE INTO A COMMUNITY AND EVERYTHING BUT THE OUTREACH AND THE MESSAGING. IS USUALLY 8 TO 10% WERE $40 MILLION OPERATION HERE. SO DO THE MATH. 10% OF THAT IS WHAT IT'S ABOUT $4 MILLION. NOW ARE WE GOING TO SPEND $4 MILLION ON MARKETING? PROBABLY NOT. BUT WHEN YOU LOOK AT HOW TO BE SUCCESSFUL, YOU HAVE TO SPEND AS MUCH EFFORT AS MUCH TIME DOING OUTREACH AND ENGAGEMENT AND ACTUALLY MARKETING. WHATEVER THAT JOINT MESSAGE IS GOING TO BE, AND I HAVE YET TO HEAR. HERE WITH THE JOINT MESSAGES AND IT HAS TO BE JOINED. IT CAN'T BE JUST THE CITY HAS TO BE YOU AND HAS TO BE THE CHAMBER. IT HAS TO BE THE TOWN CENTER ORGANIZATION. IT HAS TO BE EVERYBODY BEHIND WHATEVER THE MESSAGE IS GOING TO BE. WHAT I SEE CURRENTLY HAPPENING IS JUST JOINED IN THIS I DON'T SAY I SEE. I SEE SOMEBODY DOING SOME MARKETING OVER HERE. SOMEBODY DOING SOME MARKETING HERE OR MARKETING? SOME, YOU KNOW, SMALL EVENTS AND THINGS LIKE THAT. AND WHAT HAPPENS IS THE MONEY THAT WE'RE SPENDING WHAT LITTLE WE ARE SPENDING IT GETS DIFFUSED. I MEAN, IT GETS DIFFUSED ON SMALL PROJECTS AND EVERYTHING AND. I WENT INTO A COMPANY FIVE YEARS AGO AND BASICALLY GOT IT ALL THOSE PROJECTS OUT AND I BASICALLY SAT HIM DOWN THAT THE PEOPLE THAT WERE EMPLOYED THERE AT THE TIME, AND FOUR OF THEM WERE EVENTUALLY LEFT. AND JUST SAID, HEY, LISTEN, YOU GUYS ARE GONNA SIT IN THIS ROOM UNTIL YOU FIGURE OUT WHAT THE BRANDING IS GOING TO BE WITH THE MESSAGE IS GOING TO BE AND HOW MUCH WE'RE GOING TO SPEND. AND THAT'S BASICALLY WHAT WE NEED IN THIS ROOM. YOUR MONEY THE WAY IT WAS DESIGNED YEARS AGO WAS FOR OUTREACH. IT WAS FOR MARKETING THE COMMUNITY OUTWARD AND FOR BRINGING PEOPLE IN FOR YOU TO BE SUCCESSFUL AT DOING THAT. YOU'VE GOT TO KNOW WHAT THAT MESSAGE IS. YOU GET. AND YOU'VE GOT TO KNOW WHAT THAT PRODUCT IS AND EVERYTHING AND I REALIZED THE HOTELS ARE YOUR ARE YOUR ARE YOUR FOCUS, AND THEY SHOULD DO BECAUSE THE BED TAX WE DO HAVE A RESPONSIBILITY TO THEM. BUT WE ALL HAVE A RESPONSIBILITY TO MARKET, THE CITY AND THE COMMUNITY AS A WHOLE. UM AND I JUST FEEL LIKE. YOU KNOW, I JUST FEEL LIKE WHEN I GO FROM ONE ENTITY TO THE OTHER ENTITY. PEOPLE ARE HAVING EVENTS. PEOPLE ARE HAVING THESE OTHER THINGS, BUT I DON'T SEE WHAT I HAVE NOT SEEN IS A. AS A THINK TANK OR 
          [00:45:09]
COMMITTEE OR A GROUP OF PEOPLE THAT ARE SITTING DOWN SAYING OKAY? YOU KNOW, YOUR VISIT GROUP CITY IS EARNED. YOUR VISITORS CAN VENTURE BUREAU IS FOCUSED ON THE OUTRIGHT MESSAGE. THE MESSAGE THAT'S MOVING OUTWARDS THE MESSAGES BEING. QUOTE ON THE TV IN THE PAPERS AND THINGS LIKE THAT. THAT'S YOUR JOB. THE EVENTS ARE THE CITY AND MAYBE THE TOWN CENTER AND ALSO AND ALSO THE CHAMBER AND THAT'S WHAT THEY DO. THEY DO EVENTS AND THEY DO FUNCTIONS THAT NOW DO THOSE THINGS NEED TO BE MARKETING. YES, BUT THEY HAVE TO BE MARKETED UPON. THE GREATER PLAN AND EVERYTHING SO WE'RE MY CONFUSION IS HAS ALWAYS BEEN ON THIS IS HOW DO WE GET EVERYBODY TOGETHER? THE CITY YOU GUYS, THE CHAMBER. THE TOWN CENTER ORGANIZATION. HOW DO WE GET EVERYBODY SITTING DOWN AND NOT CREATING A NEW EVENTS OVER HERE AND CREATING THIS OVER HERE? BUT SITTING DOWN AS A GROUP AND SAYING, OKAY, WE THIS IS OUR UNIQUE PRODUCT. WE ALL AGREE ON WHAT THE UNIQUE PRODUCT IS GOING TO BE. YOUR JOB. AMANDA IS MARKETING. THAT'S WHAT YOU'RE SUPPOSED TO BE DOING IN MY MIND . THAT'S THAT'S THAT'S WHAT YOU'RE SUPPOSED TO BE DOING. HOW DO WE GET EVERYBODY ON THE SAME PAGE SINGING FROM THE SAME HYMN BOOK SUPPORTED SUPPORTED THE WAY THEY SHOULD BE SUPPORTED? AND I THINK THAT'S THE FRUSTRATING THAT HAS HAPPENED WITH THE COUNCIL IN THE ADMINISTRATION AND EVERYBODY IS WE NEED WE NEED YOU GUYS ALL TO BE LEADERS TOGETHER. TO COME UP WITH THIS MESSAGE, THEN YOU NEED TO TELL US. WE HAVE FOUND OUT AND YOU HAVE TOLD US THIS A LITTLE BIT AND YOUR SURVEYS YOU SAID HEY, PEOPLE ARE COMING HERE BECAUSE OF THIS REASON. THIS REASON THIS REASON THIS REASON WE ALSO SEE A HOLE IN THE DYNAMIC OF EVERYTHING WHERE GROSS CITY COULD HAVE A UNIQUE POSITION. IF WE DID THIS OR IF WE WORK TOWARDS THIS, LIKE YOU JUST SAID ABOUT BALL FIELDS AND THINGS LIKE THAT. OKAY WHAT'S THE PERFORMANCE ON THAT IF WE INVEST IN LARGE SCALE BALL FIELDS OR OPEN NATURAL AREAS OR PATH CONNECTIVITY TO COLUMBUS OR GROUPS ARE THE DARBY WHAT DOES THAT GUESS? WHAT DO YOU THINK THAT WILL END UP GETTING US IF WE DO A LONG TERM INVESTMENTS IN THAT DEAL APART? IF WE HAVE AN AMPHITHEATER, AND WE GET CAPTURED DOWN HERE OR ANOTHER CONCERT ORGANIZER. WHAT DOES THAT BRING US IF WE INVEST IN THAT? HOW DOES THAT GET MARKETED ? HOW DOES THAT GET PUT INTO OUR UNIQUE PRODUCT IMAGE. AND EVERYTHING. AND HOW DOES THE CHAMBER HOW DOES VISIT GROW CITY? HOW DOES EVERYBODY WORKED TOGETHER? TO SELL IT AND TO TAKE EVENTS TO SUPPORT IT. IN THAT TYPE OF THING. THAT'S WHAT I FEEL WE'RE LACKING. AND IF YOU ARE A COMPANY THAT THIS CITY WAS A COMPANY, THAT'S WHERE I WOULD SAY IS THE BIGGEST PROBLEM WE HAVE. WE DON'T WE HAVE DISJOINTED THIS. WE DON'T HAVE A UNIQUE PRODUCT YET. WE CAN DEVELOP IT. I'M I KNOW I'M BEING DARK ABOUT SOME OF THIS, BUT I'M NOT. I'M SAYING IT BECAUSE I KNOW WHAT WE CAN BE. I MEAN, OTHER CITIES HAVE DONE IT AND DONE EXTREMELY WELL. UM, BUT SO, HERE WE ARE. WE DEVELOPED. THE ADMINISTRATION HAS TO PASS THIS. THIS, UM. YES SOME NEW VISITORS AND CONVENTION BUREAU FUNDING AND EVERYTHING. I DON'T MIND IT. I WHAT I DO MIND IS THAT I STILL I DON'T THINK THE ANSWER IS JUST GIVING ORGANIZATIONS MIND. I DON'T SEE THAT AS THE ANSWER. I SEE THAT IS THE PROBLEM. THE ANSWER IS TO CREATE AND WHAT I WOULD DO IS I SAID, OF COURSE, I DON'T HIRE YOU ALL. SO THAT'S ANOTHER ISSUE THAT YOU ALL DOWN IN A ROOM AND SAY, YOU'VE GOT A MONTH TO FIGURE THIS OUT. HOW ARE YOU GOING TO FIGURE IT OUT? AND YOU KNOW, THE CHAMBER DOES EVENTS. THE DOWNTOWN CITY DOES EVENT. THE DOWNTOWN ORGANIZATION DOES EVENTS. MR WALTERS HAS MONEY THAT HE DOES. HE PROMOTES THE CITY AS WELL. HOW DO WE FORCE YOU GUYS TO SIT IN A ROOM FOR THE NEXT 30 DAYS AND FIGURE THIS MESS OUT, AND I MEAN IT'S. WE NEED TO COME TOGETHER AND REALIZE THAT GET AWAY FROM THE TURF CAN REALLY GET AWAY FROM THE TURF IS, UM, AND EVERYTHING LIKE THAT AND FIGURE IT OUT AND I AND. I DON'T KNOW. I DON'T KNOW HOW THE REST OF THE MEMBERS OF YOUR FIELD BUT I DON'T FEEL I JUST FEEL THAT EVERYTHING WE'RE SPENDING AND YOU'RE DOING A GOOD JOB. PLEASE DON'T TAKE THAT WRONG. THE CHAMBER DOESN'T WONDERFUL JOB DOWNTOWN DOES A GREAT JOB. TOGETHER WE CAN DO A BETTER JOB IS MY POINT. AND WE COULD DO A HELL OF A BETTER JOB . AND YOU KNOW WHAT IF WE GET MORE MONEY AND GUESS WHAT IT'S GOING TO GO OUT TO YOU GUYS TO DO AN EVEN BETTER JOB. I'D LOVE TO SOMEDAY SEE COMMERCIALS ON TV PROMOTING THE NATURAL AREAS, THE PARK SYSTEMS. THE CONCERTS OF YOU LIKE, YOU KNOW, AND ALL THIS STUFF I'D LIKE TO SEE THAT BUT I CAN'T DO IT ALL. I CAN'T DO IT FOR MY FROM THIS SEAT. IT'S GOTTA HAPPEN WITH ALL OF YOU. SO I'M GOING. I'M GOING TO JUST I'M JUST GOING TO STOP NOW. AND YOU KNOW, AND THE ILLNESS OF THIS FALLS ON ALL OF THESE PEOPLE AND ALL THESE ORGANIZATIONS. IT DOESN'T FALL ON ME. IT DOESN'T FALL SOLELY ON THE MIRROR AND THE ADMINISTRATION OR DON WALTERS OR YOU. IT FALLS ON ALL OF US TO DO THIS. SO I WANT TO KNOW HOW YOU GUYS ALL OF YOU CAN FIGURE OUT WHAT YOUR ATTRIBUTES ARE WHAT YOU'VE BEEN THROUGH 
          [00:50:02]
SWATS BEFORE. WHAT EACH GROUP'S ATTRIBUTES ARE. HOW DO WE FIGURE OUT HOW WE CAN WORK TOGETHER? HOW DO WE FIGURE OUT WHAT THIS OVERALL ARCHING? GREAT PLAN IS? AND HOW DOES THE CITY HELP YOU? CREATE UNIQUENESS. WHAT DO WE NEED TO INVEST IN? AS A COMMUNITY TO CREATE THAT UNIQUENESS AND GET THOSE TOURISM DOLLARS BACK BACK TO YOU. SO I'M THROWING THAT BACK OUT TO EVERYBODY IN THIS ROOM. HOW DO WE DO IT? I'LL STOP TALKING, OKAY? MM. SO. YOU'VE DONE. 
          THAT'S FINE. YOUR YOUR HEAD IS SCHEDULED 10. HOW ABOUT THE QUESTIONS ON THE PRESENTATION WHERE AMANDA'S UP HERE? OKAY? ASKING QUESTIONS YET. UM I WANTED TO COMMENT ON JUST ASK YOU TO SPEAK TO THE USAGE OF YOUR LOCATION. AND I KNOW IN YOUR DOCUMENT YOU. KIND OF VERY SPECIFICALLY THROUGHOUT. DISTINGUISHED OFFICE SPACE FROM VISITOR CENTER SPACE. SO YOU SO YOU HAVE THAT SPACE AND A VISION FOR THAT SPACE AND I KIND OF LIKE YOU TO SPEAK TO NUMBER ONE WHAT IT LOOKED LIKE FOR YOU OVER THE LAST TWO YEARS, WHICH HAS BEEN VERY DIFFERENT AS IT HAS BEEN FOR MANY OF US. SO UM, VIRTUAL WORK VERSUS IN OFFICE WORK AND AS WELL AS A VISION FOR THE VISITOR CENTER IN TERMS OF LIKE. WHAT WHAT'S THIS? WHAT WOULD BE THE SCHEDULE? WHAT IS YOUR? WHAT IS YOUR TRAJECTORY IN TERMS OF OPEN HOURS. ARE BENT EVENTS. HOURS ETCETERA. SO CAN YOU SPEAK TO THAT? JUST SO THAT WE ALL HAVE A SENSE? SURE. YEAH I'LL START BACK TO YOU KNOW THE SHUTDOWN, RIGHT? SO THAT'S WHENT HOME. OUR STAFF STAYED ON THROUGH THE END OF MARCH EARLY FIRST WEEK, APRIL, EVERYBODY WAS LAID OFF. EXCEPT FOR ME. I CONTINUE TO WORK VIRTUALLY. UM AND I WAS INDIVIDUALLY MEETING PEOPLE. AS I SAID, DOING T SHIRTS FOR OUR TRACKS AND THINGS LIKE THAT. SO IT TOOK US A WHILE TO GET THERE, BUT WE WERE ABLE TO BRING STAFF BACK AND WE HAVE OPEN HOURS CURRENTLY, BUT WE'RE STILL NOT FULLY STAFFED. SO MY BUDGETED, YOU KNOW, GOAL WOULD BE TO GET BACK TO HAVING ANOTHER PART TIME PERSON WHO IS ABLE TO WORK. THOSE SATURDAY HOURS WERE THE EVENING FRIDAY SATURDAY HOURS. WE WERE OPEN THIS YEAR THROUGH ALL OF THE MAJOR EVENTS . WE STAYED OPEN FOR FARMERS MARKET. WHAT AN ARTS FESTIVAL ARTS IN THE ALLEY, ETCETERA, SO WE WERE THERE AND READY TO WELCOME VISITORS DURING ALL THE SPECIAL EVENTS AS WE WILL CONTINUE TO DO, BUT TO DO THOSE SATURDAY HOURS, IN ADDITION TO THE FACT THAT WE ARE MARKETING ORGANIZATION THAT NEEDS TO DO A LOT OF THAT, YOU KNOW, REGULAR. 9 TO 5 TYPE OF WORK HAVING THE SUPPORT STAFF FOR THE WEEKEND HOURS WOULD BE ESSENTIAL. BECAUSE WE COULD SEE DOING MORE SPECIFIC EVENTS IN THE VISITOR CENTER WORKING WITH THE VENDORS . I KNOW WE TALKED WITH OUR FRIENDS OF THE CHAMBER ABOUT POTENTIALLY HAVING YOU KNOW, AN INDOOR WINTER MARKET. I DON'T KNOW THIS. THAT'S PREMATURE, GROWING THAT OUT. I DON'T KNOW THAT'S SOMETHING WE CAN EVEN DO. 
          BUT. WHAT KINDS OF EVENTS COULD WE EXPLORE? IF WE HAD MORE OF THAT SEASONAL PART TIME STAFF TO HELP US TO MANAGE THOSE WEEKEND HOURS, SO. 10 TO 4 MONDAY. I'M SORRY. TUESDAY THROUGH THURSDAY , FRIDAY. GOSH TONGUE TIED TODAY WE'RE OPEN CURRENTLY 10 A.M. TO FOUR P.M. TUESDAY THROUGH FRIDAY AND THEN ON ALL SPECIAL EVENTS. UM AND THEN, OF COURSE, DURING THE FARMER'S MARKET IN THE. 
          HARVEST MARKET SEASON. WE STAY OPEN ON SATURDAY FOR THOSE AS WELL AND FOR FOOD TRUCK FRIDAYS . WE WERE ALWAYS OPEN EVERY OTHER FRIDAY EVENING. WE REALLY ARE CONTINGENT ON THE EVENT SCHEDULE TO MAKE SURE THAT WE'RE THERE TO SERVE VISITORS TO THOSE EVENTS. DOES THAT? ANSWER YOUR QUESTION? YEAH, THAT'S GREAT. THAT WAS TURNING MYSELF BACK ON THE SAME HERE. WHAT ABOUT DURING THE WEEK? YOU'RE REALLY ON THE WEEKEND, BUT YOU GOT THERE. THANK YOU. OTHER QUESTIONS. MR MAYOR. THANK YOU. THANK YOU VERY MUCH. AMANDA I'M STILL CONFUSED ON YOUR CASH. WHEN WE I ASKED THAT QUESTION IN HERE BEFORE, AND I THINK YOU WERE. I NEVER DID REALLY GET A CLEARER UNDERSTANDING HOW MUCH CASH YOU HAVE. ON YOUR SPREADSHEET. YOU HAVE. 80,000 FOR P P P. 2 30 IT AS A CUSHION. 125,000 FOR MINOR. FOR MERE CITY AGO CITY FOUR MONTHS RESERVES. SO THIS SHOWS $435,000. THROUGH THE AMOUNT IN THE ROW THAT YOU SEE THAT 230 TO 44 INCLUDES THE TPP AMOUNT. I SHOULD HAVE REMOVED THAT I MISSED THAT. I APOLOGIZE, BUT YOU'VE GOT A LOAN TO PUT THE MONEY IN THE BANK. YEAH, THE MONEY'S IN THE BANK. SO IT'S THE MONEY'S IN THE BANKS WAS IN ONE OF THOSE TWO ACCOUNTS THAT YOU LABOR WAS. THE TO 30. THAT 1 25 , RIGHT? I JUST WANTED TO POINT OUT TO YOU THAT IT SAYS 3 80,084 ABOVE THAT. AND THAT AMOUNT IS ACCOUNTED FOR IN THE 2 30 TO 44 
          [00:55:07]
. JUST SO YOU KNOW, IT'S NOT THAT WE HAVE THE 230,244 AND THE 80,300 CLARIFY SO IN THE. 
          TECHNICALLY IN THE BANK, THEN YOU'VE GOT $235,000. CORRECT. THAT'S CORRECT. WE HAVE A CD. 
          YEAH WELL, THE OTHER ONE. I JUST WANT TO ASK ME COULD. MR HOLT. IS THAT ENCUMBER? BECAUSE I'M STILL CONFUSED ON THAT AND THEIR PAY. IF YOU HAVE IN HERE YOU YOU'RE LISTENING COS THREE HUNTING. SOMETIMES SOME $1000. $373,000 WHEN YOU HAD UP WHAT YOU LISTED. THAT ADDS UP TO 150 SOME $1000. IF YOU LOOK AT THIS SPREADSHEET, THERE'S A 2022 ENCUMBERED. CASH. THERE'S A COLUMN. AND THOSE EXPENSES OUT UP TO 373 3 34. WITH THAT INCLUDES PAYROLL. THAT'S CORRECT . I MEAN, YOU DON'T HAVE A CONTRACT WITH ANYBODY, RIGHT? NO, WE DO NOT. SO I'M LIKE GOODNESS, HOW FROM A. THAT'S NOT THE KIND OF TURNED THAT I'M USED TO. WHEN ENCUMBERED MEANS THAT YOU'VE SIGNED A CONTRACT AND YOU HAVE MONEY SET ASIDE TO DO THAT. NO, NOT FOR THE PAYROLL. WE DON'T HAVE CONTRACTS FOR PAYROLL. BUT SO SHE SHE WERE. WE ALREADY READ THAT THERE'S SO I HAVE CHECK MARKS UNDER DIGITAL MEDIA MARKETING, PROMOTIONS, MARKET RESEARCH AND CONSULTING. 
          IF I'M FOLLOWING ALONG HERE, I MIGHT I MIGHT HAVE SKIPPED A LINE. AH! TRAVEL AND MEETINGS. 
          AND WEBSITE VIDEO. AND UM AND THEN YOUR LEASE. YOU'RE BUILDING LEASE, SO WE KIND OF FLESHED OUT THAT. THAT PIECE. THE DIFFERENCE BETWEEN ENCUMBERED. AND TRULY CONTRACTUALLY OBLIGATED, YES. 
          THOSE 100 52,000 AND SEVEN COVERED YOU THINK THE SOUTH. PARDON ME. HOW MUCH DO YOU COME ON? OF DRAMA AND NOT JUST A QUESTION FROM THE STANDPOINT ACCOUNTANT. I CAN'T DO ANYTHING IN MY HEAD, RIGHT? WELL THAT'S THAT'S WHAT WHEN YOU WHEN YOU LEAVE, READ THAT COLUMN IT'S LABELED ENCUMBERED. AND. I AM GLAD YOU GET CLARITY ON THE ONE THAT ARE SPECIFIC THAT YOU DO HAVE CONTRACTS ON VERSUS ONES THAT. THAT YOU'RE SOMEWHAT OBLIGATED DISCOVERED. YOU HAVE EMPLOYED NO CONTRACT WITH EMPLOYEES. THAT'S CORRECT. 1 28 90. WE DO HAVE A CONTRACT FOR, UM. FOR BOOKKEEPING THAT'S WITHIN THE $11,367. THAT IS THE CPA AND AUDITS. I MEAN, THE AUDITS ARE GENERALLY CONTRACTED AS WELL. BUT I'M NOT CONTRACTED FOR THE 22 AUDIT AT THIS POINT, BUT IT'S OBLIGATED TO DO IT. OKAY. AMANDA. NOW I'M CONFUSED. I APOLOGIZE. SORRY. 80,000 IS A LIABILITY, OR IS IT AN ASSET? P P P SO. YOU NEED TO COME TO THE PODIUM, PLEASE. YEAH, SO IT WOULD BE CONSIDERED A LIABILITY AT THIS TIME. IT'S R P P P LUNG. THAT'S NOT FORGIVEN. RIGHT NOW. 
          WE PLAN TO APPLY FOR FORGIVENESS. BUT UNTIL WE'RE FORGIVEN. RELIABILITY AND IN THE MEANTIME, IT'S IN THE BANK. AND IT IS NOT PART OF THE 2 30 TO 44. IT IS. IT IS PART OF THE 2 30. CORRECT YES, I APOLOGIZE. I MISS THAT. AND WHEN I DID LISTED OF 2 30. AND YOU AND YOU YOU'RE GOING TO LEAVE IT YOU HAVE IN THE HEADING. I MEAN, CASH ON HANDS INCLUDES THE P P P DARLING AND SAID, YOU'VE GOT TO COVER IT. IT'S JUST WORKING THE WHOLE SPREADSHEET WHILE IN HERE. YEAH IT IS A LOT. YES I'M REALLY WANTED TO TRY TO PAINT THE PICTURE FOR YOU. IF YOU LOOK AT THE CATHERINE HAND IN 2019 VERSUS WHERE WE LOOK AT THE END OF 2021. IT'S A BIG DIFFERENCE, BUT AGAIN TRIED TO ILLUSTRATE FOR YOU ALL THE REASONS WHY WE GOT TO THAT POINT BECAUSE OF OUR STRATEGIC AH! SHIFTING TRUE COUNCIL BUDGET QUESTIONS AND THEN YOU KNOW WE ARE NOT THE GOVERNING BODY FOR PCB, BUT. WE HAVE THIS IN FRONT OF US TO, YOU KNOW, JUST GET WITH US. WE'RE TRYING TO GET A SENSE OF WHERE YOUR MONEY GOES. AND WHAT YOU SPEND YOUR MONEY ON. SO I'D LIKE TO ENTERTAIN ANY MORE QUESTIONS AROUND THOSE THAT TYPE OF DIRECTION FOR AMANDA. AND THEN WE CAN BE DONE WITH BUDGET. ANDE REST OF THE PRESENTATION AND THEN WILL. EXCUSE YOU, AND THEN 
          [01:00:09]
WE'LL MOVE ON TO THE NEXT SECTION. SO THIS IS KIND OF LAST CALL FOR LAND OF QUESTIONS. 
          AROUND THE V C B. SO MUCH TO HOLD. WE HAVE CLEARLY DETERMINED THEY HAD FOUR AND $35,000. 
          CORRECT. I DON'T BELIEVE I HAVEE ENCUMBERED. EXPENSES. OKAY? IF YOU ADD UP THE. HE'S ADDING UP THE 2021 THROUGH 12. 1 COLUMN AT THE BOTTOM CASH ON HAND IN THE CD BALANCE ON THE SECOND PAGE. 
          WHICH INCLUDES THE TPP LIABILITY AT THIS TIME. AND AGAIN. ALSO WE HAVE CONTRACTUAL OBLIGATIONS THAT WILL BE DEDUCTED FROM THAT OVERALL AMOUNT. YOUR YOUR LAST YOUR LAST. THE NATAL STEPHEN HAS 400 SOME $1000, AND IT HAS A SEPTEMBER SO. I THINK IT'S CLEAR THAT THERE'S $400,000. 
          ENCOURAGED BANK ACCOUNTS. WHATEVER YOU WANT TO CALL IT. WITHIN. YOUR DISCRETION IS SPENDING. WITH THE BIG QUESTION ABOUT DO YOU HAVE TO PAY BACK THE TPP LOW? IS THAT A CLEAR STATEMENT? THE QUESTION ABOUT THE P P P THOUGH, AND USE A CLEAR STATEMENT. YES, BUT WE ALSO HAVE PART PART OF THAT IS OUR RESERVES ARE EMERGENCY OPERATING FUND. THAT'S $120,000 CAN COME BIRD. 160 I THINK SHE WOULD SAY 2020 22. OUR GOAL WAS TO ROLL BACK INTO OUR SAVINGS, THE AMOUNT THAT WE WOULD LIKE TO BE OUT FOR FOUR MONTHS. FOR OUR RESERVES. SO THAT'S WHY THAT LAST ROW CD BALANCES 1 60. I JUST I JUST WANT TO GET CLARITY ON HOW MUCH MONEY YOU HAVE. 
          LET'S JUST LET'S LET'S LET'S MAKE THAT A DEFINITIVE STATEMENT THE ANSWER TO HOW MUCH CASH THEY HAVE CURRENTLY IS. 435,000 PER HER STATEMENTS HERE. THANK YOU. MR JACKIE CONTINUING ON THIS TOPIC ON HERE, THEN YOU TAKE THE COLUMN THAT, SAYS 2022. THERE AND IF YOU ADD UP THAT COLUMN AT THE BOTTOM, THAT'S 333,500 APPROXIMATELY ON THERE. WHY IS THAT DIFFERENT? WHAT WHAT IS TAKEN OUT OF THAT OR THOSE THINGS THAT ARE ENCUMBERED? IN THE 22 OTHER THAN THE THAT WE TALKED ABOUT JUST BEFORE ENLISTED THEM. I'M A LITTLE CONFUSED BY THOSE TWO NUMBERS. 
          DON'T. OR WHAT? WHAT'S THE SECOND NUMBER FOR THE 2022 HIS HEAD? ARE YOU REFRESHED? I'M SORRY. REFERENCING THE 3 73 3 33 NEXT TO THE 5 52 7 45. NO, I'M DONE AT THE BOTTOM HERE. OKAY 22 , 3, 80,084, 93, 1 15 AND 1 60,000. IN THERE, AND THAT ENDS UP TO 300. UM 333 4 99. AND I JUST WONDERED. I'M NOT SURE WHERE THAT COMES FROM. IS THAT? IS THAT TAKING THOSE? MANDATORY. 
          ENCUMBRANCES. OUT OF THE OTHER CASH MONEY. SO THE 2022 TOTAL COLUMN WOULD BE NOW THOSE ARE THE EXPENSES THAT WE PLAN. NOT ALL OF THEM ENCUMBERED. SO WHEN YOU GET DOWN TO THE BOTTOM THAT THE 3 80,084 IS STILL THAT P P P LOAN CALLED OUT NOT ADDED INTO THE 93,001 15 CORRECT. I WOULD ASSUME THAT WE WILL HAVE THAT FORGIVEN, BUT. BUT IT'S SEPARATE AND IT'S YOU HAVE TO ADD THOSE THREE NUMBERS TOGETHER TO GET TO 3 33 44 99 AND I SEE THE 22 TOTAL EXPENSES OF THE 5 52. 7 45 , BUT THAT INCLUDES OTHER THINGS, SUCH AS ADDING PEOPLE BACK IN AND THINGS LIKE THAT OUT OF THERE. SO. IS IS THAT THE AMOUNT OF MONEY THAT YOU WILL HAVE ON HIM? OR SHOULD I BE SUBTRACTING THAT FROM THE FIVE TOTAL EXPENSES BY 52 BECAUSE YOU'RE NOT PROFITED ZERO SO BECAUSE THAT'S WHAT YOU'RE THAT'S WHAT YOU'RE YOU SHOWED AS INCOME. AND NOW I DON'T 
          [01:05:03]
UNDERSTAND WHERE THIS BOTTOM NUMBERS COME IN. SO 80,000 STILL IN THE BANK FROM THE PP. P LOAN. 
          YOU HAVE A $93,000 CUSHION. ON THERE IN THE CHECKING ACCOUNT, AND YOU HAVE 160,000 SOMEPLACE. 
          ON THERE TO CORRECT CORRECT SO 160 WOULD BE THE CD BALANCE. WELL, ONE WAS ONCE WE MAKE THAT BACK TO THE FOUR MONTHS RESERVE AMOUNT 93,001 15 IS THE QUESTION WE PUT THERE IN CASE WE, FOR SOME REASON HAVE TO PAY BACK THAT TPP LOAN. I DON'T THINK WE WILL. BUT UNTIL WE HAVEN'T FORGIVEN WE DIDN'T WANT TO ASSUME THAT IT WILL BE. AND IF THE TPP LOAN HAS TO BE PAID, THEN YOU CUT BASICALLY 13,000. LEFT OVER. AND IF IT DOESN'T BE PAID, THEN THE 80,000 HAND THE 93 PAUL OUT UP TO THE. 303 133,000 APPROXIMATELY 500. THAT'S CORRECT. YEAH OKAY, SO THAT PUTS US IN IT OVER AND ABOVE. YOU. YOU COVERED. 5 52 7 45 4 INCOME. 5 52 7 45 FOR EXPENSES AND THEN THIS MONEY IS. ALL OF THAT'S IN THE BANK. THAT'S CORRECT. OKAY THAT PUTS US IN A GOOD POSITION GOING INTO 23 TO TRY TO BUMP THE NUMBER BACK UP AGAIN BEYOND THE PROJECTED TAX COLLECTION. THANK YOU. SURE CAUSE FOR MY GIANT SPREADSHEET WAS MORE CONFUSING THAN I WANTED IT TO BE. I WAS HOPING BY PUTTING SO MUCH INFORMATION IN HERE THAT IT WOULD HELP PAINT A CLEARER PICTURE OR NOT. CLEAR CONFUSION. ALRIGHT. THANK YOU, MR HOLT. 
          THANK YOU. MM I SEE CHRISTINE DUNDERHEADS. SO THAT'S GOOD. WE GOT THE ACCOUNTANT, PART OF IT. 
          SQUARE. UM. ALL RIGHT. AH LAST GOLFER QUESTIONS FOR AMANDA, AND THEN WE'LL MOVE TO COUNCIL DISCUSSION. HEARING NONE. AMANDA THANKS TO YOU AND YOUR TEAM FOR THIS PRESENTATION. UM IF NOTHING ELSE I FEEL IT'S A STEP FORWARD TO BETTER WORKING RELATIONSHIP WITH WITH THE COUNCIL AND GROVE CITY, MOVING FORWARD. AND YOU SHOULD EXPECT THIS TO CONTINUE. WITH A SIMILAR PRESENTATION IN MID YEAR 2022, THEN ONE AT THE END OF 2022. ON HOW WE DID WITH THE PLANS AND PROGRAMS AND THINGS. OKAY APPRECIATE THE INVITATION AND THE OPPORTUNITY. THANK YOU VERY MUCH, AND IT'S THE SEASON FOR MIRACLES, SO WE'LL SEE WHAT HAPPENS. OKAY. THANK YOU. AND YOU. WITH THAT TED HAS GIVEN US SOME OF HIS STANCE ALREADY. AND WHAT I'D LIKE TO MOVE TO A IS A AH. 
          PROCESS WHERE WE JUST ASKED DIFFERENT COUNCIL MEMBERS WHERE THEY ARE WITH UM. THEIR OPINION , THEIR SUPPORT, UH, ISSUES THEY WOULD LIKE TO RAISE WITH VISIT GROUP CITY. ALLOWING THE REST OF COUNSEL COUNSEL TO UNDERSTAND WHERE THEY ARE. AND. POTENTIALLY IF WE FIND THAT WE HAVE SIMILAR POSITIONS THAT COULD TURN INTO A DIRECTION. OR NOT, IT MIGHT JUST BE A DISCUSSION OF WHERE WE THINK. WE ARE WITH VISITOR CONVENTION BUREAU FROM THE COUNCIL MEMBERS. TED, I THINK IS ALREADY GONE FIRST. SO, UM. REMEMBER WHAT TED SAID. AND THEN I AND I'M SURE HE HAS MORE AND. 
          AND THEN WHO WOULD LIKE TO GO SECOND? ANYONE. YOU CAN GO SECOND. OUR WELL IN HERE. WE'LL LET AARON GO. LET AARON GO SECOND, MR. SLAVE ON YOU HAVE THE FLOOR. THANK YOU, MR HOPE. 
          PROBLEM. IN REGARDS TO THE FUNDING ISSUE, WHICH WAS ALL ABOUT. REGARDING THE ORGANISMS PAST BEGINNING NOVEMBER. I THINK THEY MAKE A GOOD POINT OF WHAT THEY NEED. BY THE SAME TIME, CATHERINE A CURVEBALL EXPECTING THIS TO HAPPEN. THEY DIDN'T KNOW IT WAS COMING. I WAS LOOKING AT THE BUDGET. AT HOME. I DIDN'T BRING IT WITH ME TODAY. STOP THERE. AND I BELIEVE THERE WAS. 
          I KNOW THAT THERE'S A 65,000 FOR THE HEART OF GROUPS CITY IN TWO DIFFERENT PLACES SO WE CAN KIND OF. NOT WORRY ABOUT THAT PERSON AND THIS SPECIFIC SPOT. THERE IS THE $100,000 FOR THE CHAMBER OF THE $10,000 FOR THE OUR BROADWAY . PLUS THE LEAGUE WAS 2 75. 2 75. IS OVER. I'M USUALLY FAIRLY 
          [01:10:04]
GOOD WITH MEMORIZING NUMBERS OF ALL. WHY. IF WE WERE TO IN MY OPINION. TAKE THE BUDGET FOR VISIT GROUP SAID HE BACK TO THE WAY IT WAS. AND THE PREVIOUS BUDGETS FOR THIS COMING YEAR ALONE. WE HAVE 100. I BELIEVE $40,000 IN THE COMMUNITY DEVELOPMENT FUND. THAT IS CURRENTLY I'M BUDGETED ON UNENCUMBERED, ALTHOUGH I'M A LITTLE AFRAID TO USE THE WORD ENCUMBERED NOW. THAT WE COULD. HAVE 100,000 GO TO THE CHAMBER FROM THE 10,000 MORE THEATER, GO TO WHICH WOULD THEN LEAVE THE $30,000 TO DO WHATEVER NEEDS DONE. ALLOWING VISITOR OF STATE TO HAVE THEIR USUAL BUDGET, BUT THEN WE COULD ESSENTIALLY HAVE THEM ON NOTICE. THIS IS THE LAST YEAR WHERE. YOU WILL CONTINUE TO HAVE THE SAME THING YOU'VE USUALLY HAD PROMISED. GOING FORWARD, YOU'LL HAVE TO ESSENTIALLY MAKE YOUR CASE. THAT WAY. IT'S NOT JUST A GIANT CURVE BALL THROWN ONE MONTH BEFORE THE BUDGETS PASSED. THAT WAY, THEY WILL HAVE THE CHANCE TO APPROVED. WHAT THEY DO BECAUSE, LIKE AMANDA SAID, WHAT THEY DO, WE DON'T REALLY SEE. THEY'RE PROJECTING OUTWARD, NOT. THE CHAMBER AND HARD GROUPS. THEY DO A GREAT JOB PROJECTING INWARD, HELPING THE PEOPLE OF THE CITY UNDERSTAND WHAT'S GOING ON. MM. SO THAT'S KIND OF WHAT MY INITIAL THOUGHT IS. HAVE THE BUDGET. FOR THE CHAMBER, A LITTLE THEATER FROM THE DEVELOPMENT FUND. THAT WAY. EVERYBODY WHO HAS BEEN. PROMISED OR EXPECTED THESE DOLLARS FROM THE CITY CAN STILL. HAVE THAT PROMISE OF HELL, BECAUSE I BELIEVE WE NEED TO KEEP OUR WORD. BUT THEN BEGAN HAVE VISIT GROVE CITY HAD THEIR USUAL BUDGET. AND HAVE THEM ON NOTICE . ESSENTIALLY DON'T WANT TO USE THAT CAUSE THAT'S KIND OF OVERLY NEGATIVE, BUT I DON'T KNOW WHAT ELSE. HOW ELSE TO PHRASE IT. TO ALLOW THEM TO HAVE ONE YEAR TO BETTER PREPARE THEMSELVES FOR THIS DISCUSSION. GOING FORWARD. BECAUSE WE HAVE THE ORDINANCE NOW WHERE IT CAN GO TO MULTIPLE ORGANIZATIONS. AND SINCE THE OTHER ORGANIZATIONS ALREADY BEEN BUDGETED FOR THERE ARE WAYS WE CAN STILL MAKE SURE THAT THEY HAVE WHAT WE HAVE PROMISED THEM IN THE SENSE. AND THEN ALLOW BUSY GROUP CITY TO STILL DO WHAT THEY DO. AND IF THE NUMBERS DON'T ADD UP, AND THE DECISION CAN BE MADE NEXT YEAR. SET TIME TO NOW GIVE THEM TIME TO WORK ON THAT'S REALLY ALL I'VE GOT. 
          THANK YOU. RIGHT. THANKS, ERIN. THAT'S HOW WOULD YOU LIKE TO GO NEXT? HEY GOSH, THERE'S A LOT, UM WHERE TO BEGIN. AH, I WILL SAY THAT. THE MOST POSITIVE THING ABOUT ALL OF THIS, BECAUSE I THINK I'VE GOTTEN TO THE POINT WHERE I FEEL LIKE THIS HAS BEEN A VERY PAINFUL PROCESS. BUT THE MOST POSITIVE PART ABOUT IT FOR ME IS THAT WE HAVE ENGAGED IN A CONVERSATION. AND IT IS A CONVERSATION THAT I HOPE THAT WE WILL CARRY FORWARD. AND CONTINUE TO ENGAGE WITH EACH OTHER AS WE MOVE THROUGH THE YEAR 2022. BUT I AM AT THIS POINT IN TIME. REALLY UM, I HAD AN AHA MOMENT IN ROLLING THIS AROUND IN MY HEAD ABOUT WHAT WE NEEDED TO DO. I'M GOING TO GO TO THE THING THAT I HAVE MENTIONED OVER AND OVER AND OVER AGAIN ABOUT THE BUDGETING PROCESS IN IN THAT IT IS A 365 DAYS OF THE YEAR PROCESS. AND I HAVE WATCHED. AH THIS PLAY OUT IN A IN A SORT OF A NEGATIVE WAY THAT I AM JUST VERY UNHAPPY WITH REALLY BECAUSE AGAIN, IT'S THAT SPIRIT OF AT THE IN THE 11TH HOUR. OUT. LET'S CHANGE THE RULES OF THE GAME. AND SO, UM, TO, YOU KNOW, SPEAKING SOMEWHAT TO MR BARRY'S COMMENTS. I REALLY DO AGREE THAT THIS YOU KNOW WHAT A COLLABORATION LOOKS LIKE. I DON'T THINK ANY ONE OF US HAS THE ANSWER FOR IT. I THINK WE'RE DOING GREAT. AND SOME THOUSANDS OF THAT CONVERSATION AND IN OTHERS WHERE WE'RE STRUGGLING. I DON'T KNOW WHAT THE ANSWER IS, BUT I THINK THAT YOU KNOW I HAVE THROWN OUT IDEAS ABOUT GRANT PROGRAMS. I'VE THROWN OUT IDEAS ABOUT. GROUP CITY SUMMIT EVERY YEAR WHERE WE GATHER THE LEADERS OF THE CITY OF GROUP CITY AND ARE NON PROFIT ORGANIZATIONS TOGETHER TO START HAVING THOSE CONVERSATIONS ABOUT HOW WE CAN WORK BETTER TOGETHER. BUT I THINK THAT WE ARE ALL DOING SOMETHING. SIMILAR AND YET VERY , VERY DIFFERENT, AND I WILL WANT TO COMMENT BRIEFLY ON GROWTH CITY AS A DESTINATION. WE DO HAVE SOMETHING SPECIAL, AND I THINK THAT THE VISITORS ORGANIZATION HAS DONE A REMARKABLE JOB MARKETING. THAT'S SOMETHING SPECIAL. THE THINGS 
          [01:15:01]
THAT WE HAVE THAT SET US APART FROM OTHER COMMUNITIES. AND THAT'S YOUR AREA AND THERE AND SAID IT'S TO THE WORLD. IT'S NOT JUST AN ECHO CHAMBER OF WE LIVE IN GROVE CITY, AND WE THINK WE'RE GREAT. IT'S ABOUT SENDING THAT MESSAGE TO EVERYONE. MR WALTERS HAS A WHOLE LOT UNDER UNDER HIS UMBRELLA WHERE HE'S GOT TO THINK ABOUT. HOW DO WE REACH PEOPLE TO GET THEM SIGNED UP FOR OUR PARKS AND RECREATION PROGRAMMING? HOW DO WE ENGAGE THE COMMUNITY IN CONVERSATIONS ABOUT DEVELOPMENT? UM HOW DO WE REACH THE BUSINESS COMMUNITY AND TAP THEM INTO THE RESOURCES WE HAVE IS A CITY. EVERY ONE OF THESE ORGANIZATIONS HAS DIFFERENT MISSIONS, DIFFERENT PEOPLE THAT THEY'RE MARKETING TO. HOW DO WE GET THEM TOGETHER TO WORK COLLABORATIVELY. I THINK THAT. IS AN IMMENSE CHALLENGE, AND I THINK THAT IT'S ACHIEVABLE . BUT IN ORDER TO GET THERE, WE NEED TO HAVE EVERYONE AROUND ONE TABLE ALL TALKING TO EACH OTHER. I DON'T KNOW THAT I FEEL LIKE THIS GETS US THERE IN THIS 11TH HOUR BUDGETING PROCESS. BUT WE NEED TO GET THERE. I THINK THAT THE ORDINANCE THAT COUNCIL PASSED IN NOVEMBER WAS VERY IMPORTANT FOR THAT REASON IT STARTED A CONVERSATION THAT I THINK IS GOING TO HAVE IMMENSE VALUE IN OUR COMMITTEE. AH THAT SAID, I WOULD CONCUR WE HAVE AVAILABLE TO US THE DOLLARS IN THE COMMUNITY DEVELOPMENT FUNDS. 
          TO FUND ANY PROMISES THAT WE HAVE MADE TO THE ORGANIZATIONS THAT ARE REPRESENTED IN THE APPROPRIATION ORDINANCE, AND IN MY MIND THIS YEAR, THAT'S WHERE THOSE DOLLARS SHOULD COME FROM. 
          THAT'S MY TWO CENTS WORTH ON THE TOPIC. MR HOLT. THANK YOU. CHRISTINE WILL GO TO MR SHOT GAME. THANK YOU VERY MUCH. UM I AGREE WITH THE CONVERSATION ABOUT HAVING TO NOT BE WORKING IN SILOS THAT WE WORK TOGETHER. ON THEIR ONE MARKETING PLAN. AND I KNOW THAT IN OUR CURRENT BUDGET PROPOSAL. THERE IS AND I GOT A CHANCE TO TALK TO MR WALTERS ABOUT THIS BECAUSE IT'SY BRANDING INITIATIVE MEMBER WE HAD THE CONVERSATION AND THE BEGINNING OF THE MONTH, AND I SAID WHAT IS BRANDY HAD AN OPPORTUNITY TO GO AND TALK TO HIM, AND IT REALLY IS NOT REALLY. THAT'S KIND OF A MISSING EMERGED MORE ABOUT BRINGING IN A CONSULTANT TO WORK ON A COMMON MARKETING PLAN. AND I THINK THAS MAKING SURE ALL THESE GROUPS WORK TOGETHER. CAN A COMMON MARKETING PLAN CONCEPT WITH A CONSULTANT SO THAT WE ARE ALL ON THE SAME PAGE AND WE'RE NO LONGER WORKING. OR MAYBE THE SILOS ARE SMALL. SOMETIMES MAYBE THEY'RE BIGGER, BUT NOT IN A SILO ANYMORE THAT WE HAVE. AS TED SAID THAT WE HAVE A COORDINATED MARKETING PLAYING ON THERE. BEING SAID THAT I DO BELIEVE THAT MM. THE. GROCERY TOWN CENTER INC. SINCE IT'S REPRESENTED IN TWO SPOTS IN OUR BUDGET. WE SHOULD GO BACK TO THE BACK PAGE OF WHERE IT IS ON THERE, AND PEACH 95 PUT IT IN THERE AND REMOVE IT FROM THE SECTION FIVE AND ACTUALLY ALLOCATE THAT MONEY. TO THE VISITOR AND CONVENTION BUREAU ON THERE, AS WELL AS THE MONEY FROM THE LITTLE THEATER. BUT I DO BELIEVE THAT ALL OF THOSE GROUPS SHOULD BE TOGETHER. AND WHAT I WOULD WOULD I SUGGEST WE DO. IS THAT THAT I WOULD IMAGINE AMANDA FOR YOU ASK YOU ONE OF THE THINGS DO SUCH AS THE 6 15,090 PRIMARY TOURISM OHIO MATCHING FUNDS. WHAT IS THAT ACTUALLY DO WHEN IS THE CONTRACT SIGNED FOR OHIO? TRAVEL GUIDE EXPERIENCE? COLUMBUS ONE IS THE MONEY DO. 
          AND SO FORTH ON THEIR OF THE THINGS THAT WE HAVE, WE OBVIOUSLY KNOW THAT YOU'RE GOING TO HAVE ONE MONTH OF RENT. I WOULD SUGGEST IF I WAS DOING THIS INDIVIDUALLY. THAT WE. 
          ALLOCATE ONE MONTHS OF THIS OF EACH ONE OF THIS BUDGET TO EACH ONE OF THESE GROUPS, AND IN THAT MONTH WE REQUIRE THE GROUPS TO GET TOGETHER AND HOPEFULLY. UM MR WALTERS. WE COULD HAVE THAT CONSULTANT IN THE MONTH OF JANUARY. I DON'T KNOW IF THAT'S FEASIBLE. LET'S GET ALL THESE GROUPS TOGETHER TO GET TO WORK ON A COMMON MARKETING PLAN, AND THEN EACH MONTH UNTIL THAT IS ACCOMPLISHED. THEN ONE MONTH OF OPERATING COSTS OR WHATEVER THAT IS, IS ALLOCATED FROM COUNCIL UNTIL WE GET THERE COMMON MARKETING PLAN AND WERE NO LONGER WORKING IN SILOS. AND WE'RE WORKING TOGETHER AND THEN THE REST OF THE MONEY BEING ALLOCATED. BUT I DO BELIEVE THAT THE CHAMBER AND ANY OTHER GROUP THAT'S REPRESENTED HERE SHOULD HAVE MONEY ALLOCATED TO THEM ON THERE SO THAT WE CAN. WE CAN MARKET TO THINGS THAT. BUT IN A COMMON WAY MARKET EVERYTHING TOGETHER ON THERE. SO THAT WOULD BE MY SUGGESTION. THANK YOU, MR SHOT KEY. THAT LEAVES ME AND 
          [01:20:07]
THEN TED FOR FOLLOWING THE BEARS ANYTHING. UM, THIS IS FOR COUNCIL AS AS THE MY CHARTER ABLE TO JOIN IN. QUESTIONS AND ANSWERS LIKE THE COUNCIL. WE'LL KNOW WHAT THE RULES ARE ACTUALLY ON MY INTENTION THAT'S RIGHT. UNDERSTAND COUNSEL'S OPINION. YEAH. OKAY. I JUST WANT TO MAKE MY POINT BECAUSE NECESSARILY ABOUT MADE A GOOD POINT. THE NUMBERS WERE NOT MADE IN A VACUUM. OKAY? IF YOU TAKE NOW THAT WE HAVE NAILED DOWN. HOW MUCH MONEY THEY HAVE IN THE BANK, WHICH IS $435,000. AND YOU ADD TO IT. THE $225,000, WHICH WE HAVE ALLOCATED IN THIS BUDGET FOR 2022. THEY WILL HAVE A SHORT FALL $207,000. IF YOU TAKE THE $277,000 FROM THEIR CASH. THEY STILL HAVE 157,295. MY POINT IS THAT WAS NOT MADE IN A VACUUM. WE KNEW THEY HAD RESERVED DIDN'T KNOW EXACTLY HOW MUCH AND IN FACT SAID OKAY. WORST CASE, EVEN THEY SPENT ALL OF 500 TO $2000. 
          THEY STILL HAVE $107,000. AND THERE'S NO RULE THAT SAYS CHAMBER OR THEY PREVENTION BUREAU. IS SUPPOSED TO HAVE X NUMBER OF MONTHS CARRIED OUT, SO THAT'S MY POINT. BACK TO YOUR POINT. WIRELESS NUMBER DOING THEY WERE ASSUMED AND MADE IN THIS AS A VERY POINTED DECISION. 
          WE DID NOT WANT TO CRIPPLE THE CONVENTION BUREAU. HAVE 100 $57,000 LEFT WORST CASE. THANK YOU. OKAY? THANKS, MR STAGE. UM MY COMMENTS. SO AS I MENTIONED EARLIER, I THINK THIS DIDN'T FORCES INTO WHAT I BELIEVE IS THE FIRST STEP OF HAVING BETTER UNDERSTANDING AND COMMUNICATION BETWEEN. CONVENTION BUREAU AND COUNCIL AND THE ADMINISTRATION. I THINK IT'S ALSO INTERESTING AND POSITIVE THAT WE DETERMINED THERE ARE A COUPLE OTHER ORGANIZATIONS THAT COULD DO THESE THINGS AND DO DO THESE THINGS. UM. I AM CONCERNED THAT WE HAVE DISJOINTED MARKETING BETWEEN THE THREE OR 45 ORGANIZATIONS. SO I SUPPORT SOME SORT OF METHOD TO JOIN THOSE TOGETHER, SO WE HAVE A SINGLE MESSAGE. UM AS IT GETS TO THE BUDGET, COMMENT TO ADDED IN THEY EXPECTED FUNDING FOR 2022 CAME TO THE SAME CONCLUSION THAT. THIS IS NOT A CRISIS AT THIS MOMENT. I UNDERSTAND. IT WAS LAST MINUTE DECISION AND PROBABLY WASN'T PLANNED FOR BUT GIVEN THE 2020 TO PERFORM A AND THE EXPECTED. CURRENT INCOME FOR 2022. WE'RE NOT DISMANTLING THE CONVENTION BUREAU. THEY'RE NOT GOING TO GO OUT OF BUSINESS WITH THEIR CURRENT FINANCES. AND THEY AND THEY APPEAR TO STILL BE ABLE TO HANDLE THAT AND BE HEALTHY BY THE END OF 2022. MOMMY. I'M CONCERNED THAT WE HAVEN'T. EMBARKED ON PHASE TWO OF THE STUDY YET. YOU KNOW IF THAT IS A PROBLEM, LACK OF LARGE DRAW AND THINGS LIKE THAT. WHAT ARE WE WAITING ON? FOR PHASE TWO OF THAT STUDY. WE SHOULD BE IN MY OPINION THERE SHOULD BE UNDERWAY CURRENTLY. BECAUSE THAT SEEMS TO BE PART OF THE ANSWER. UM I TO NOTICE THAT THE GROUP CITY EVENTS ARE ALSO IN THE BUDGET AND DIFFERENT PLACES. SO. I THINK WE HAVE SOME LATITUDE THERE IF WE WERE TO CHANGE SOMETHING. AH ANOTHER QUESTION I HAVE, JUST IN GENERAL IS WHERE DO WE STAND WITH AIRBNB AND. 
          VACATION RENTAL BY OWNER GETTING BED TAX INCOME FROM THOSE FACILITIES. I DON'T NEED AN ANSWER. JUST IT'S JUST SOMETHING THAT CAME TO MIND. I KNOW SOME TOWNS ALSO INCORPORATE THAT. SO THAT COULD BE ANOTHER OPPORTUNITY FOR INCOME. AND BEYOND THAT, I THINK GOOD EDUCATION FOR ME. UM AND. FAIRLY PLEASED WITH WHAT I SAW HERE TODAY FROM WHERE WE WERE AND WHERE WE'RE GOING. MR TECH. SO. FIRST OF ALL, I APPRECIATE EVERYTHING THAT WAS SAID 
          [01:25:08]
EVERYBODY MADE MADE A LOT OF SENSE. THE ONE THING THAT YOU KNOW, BEFORE WE HIRE A CONSULTANT BEFORE WE DO ANY OF THOSE THINGS. WHAT I TYPICALLY. I'M JUST LIKE WE ALL FALL BACK ON OUR PROFESSIONAL EXPERIENCE. WHAT I WOULD TYPICALLY DO IN THIS SITUATION IS GET THE PLAYERS AND IN THE SAME ROOM AND WE DID WE ACTUALLY REALLY NEED TO DEFINE WHAT THE ROLES ARE IN THE GROUP. AND I DON'T KNOW THAT WE REALLY KNOW WHAT THE GROUP IS YET. WE NEEDED TO FIND WHAT THE ATTRIBUTES ARE OF EACH AND EVERY ORGANIZATION WHAT THEY DO WELL, WHAT THEY WANT TO BE DOING IN THE FUTURE. WE ALSO NEED TO, YOU KNOW, LOOK AT WHERE THE SKILL SETS ARE AND WHAT EACH ORGANIZATION IS CHARGED TO DO. AND WE NEED TO GET THOSE THINGS UP UP ON THE BOARD. WHEN I WANT TO SEE HAPPEN IS I WANT TO SEE I WANT TO SEE A LISTING OF WHAT? WHAT THE CHAMBERS GET OUT WHAT THE TOWN CENTER GROUPS GOOD AT. WHAT AND WHAT THEY'RE WHAT MISSIONS ARE CHARGED WITH WHAT THEY WANT TO DO. WHAT AREAS LIKE SOMEBODY THAT WE'VE GOT TWO GROUPS THAT REALLY DO EVENTS AND EDUCATIONAL THINGS REALLY, REALLY WELL. SO WHY HAVE THEM DO MARKETING IF THEY'RE DOING THESE THINGS REALLY, REALLY WELL. SO WHAT I WANT TO SEE HAPPEN, AND I'M I'M THROWING THIS OUT AS AN OFFER. YOU KNOW IS I'D LIKE TO SEE A MEETING WITH TWO MEMBERS OF THE CHAMBER TO MEMBERS OF THE V. C B AND TWO MEMBERS OF THE TOWN CENTER GROUP, MR WALTERS AND I'LL JOIN IN. IF YOU WANT ME TO AND LET'S SIT DOWN AND HAVE A FRANK CONVERSATION AND GET THIS UP ON THE BOARD OF WHAT WE ALL DO WHAT WE ALL WANT TO DO AND YOU KNOW AND HOW WE MOVE FORWARD . I'M WILLING TO HELP. I'M NOT TELLING YOU GUYS SOMETHING THAT I'M NOT WILLING TO HELP WITH. AND I KNOW DAWN'S GOT A LOT OF EXPERIENCE AS WELL. AND THEN AFTER WE DO THAT, MY THING WOULD BE IS THEN WE TALKED. WE TALKED TO A CONSULTANT ABOUT YOU KNOW, HOW DO WE FRAME EVERYTHING THAT WE. THAT ALL THESE ATTRIBUTES AND ALL THESE GREAT THINGS THAT WE DO WHAT I HOPE TO SEE HAPPEN . IS THAT THIS ORGANIZATION, THIS GROUP THIS LITTLE AD HOC GROUP COMES BACK WITH A SCHOOL WITH. YOU KNOW WHAT DOES THE CITY WHAT DO YOU NEED US TO DO AS THE CITY? IT'S NOT ALL MONEY. WE KNOW THAT IT'S YOU KNOW, WHAT DO YOU GUYS THINK? AFRICAN SULTAN HAS HIRED AND WE DO SOME STUDIES AND THINGS LIKE THAT. 
          WHAT DO YOU NEED THE CITY TO DO TO CREATE THAT UNIQUENESS THAT UNIQUE EDGE FOR GROSS CITY AND AT MARKETING THING? AND THEN YOU KNOW, AFTER WE'RE DONE DOING THAT, AND WE'VE GOT EVERYBODY'S RULES LAID WE'LL SPEND THE MONEY TO ADVERTISE. IT WILL SPEND THE MONEY TO GO AFTER IT WILL SPEND THE MONEY TO MAYBE DO SOME COMMERCIALS AND. AND THINGS LIKE THAT. BUT THERE'S NO REASON WHY WE CAN'T ALL JUST HAVE A CONVERSATION TOGETHER AND NOT BE AFTER EVERYBODY ELSE'S MONEY. 
          YOU KNOW THE MONEY IN THE CITY'S MONEY IS EVERYBODY'S MONEY. SO IT YOU KNOW, AND OBVIOUSLY THE BCBS GOT SOME EXTRA MONEY THAT THEY COULD USE ON SOME ADDITIONAL MARKETING AND THINGS LIKE THAT NOW, SO I'M OFFERING TO YOU GUYS MY HELP IF YOU WANT IT. I WOULD SUGGEST TO FROM EACH GROUP, UM, THAT FOCUS ON IT, AND I'M HAPPY TO DO IT. I KNOW DON DON ALWAYS EAGER TO HELP HER TO BE A PART OF THINGS. UM, SO YOU GUYS NAME IT, I'LL BE THERE AND I'M WILLING TO HELP AND THEN AFTER WE GET THAT, LET'S TALK TO LET'S LET'S DO THAT. DON. I'M SORRY. GO AHEAD. SURE. IS THAT OKAY? CHAIRMAN? YES. GO AHEAD. DON. PLEASE STATE YOUR NAME AND ADDRESS FOR THE RECORD, PLEASE. 
          IT'S THE CAR OUT BACK. YOU KNOW IF I COULD JUST SUGGEST THAT. FROM OUR VANTAGE POINT. I THINK THE SILOS ARE A LITTLE BIT LOWER. THEN THEN WHAT? TED DESCRIBED IT AS BEING YOU'RE DESCRIBING IT IN THE DARK FASHION. I'D LIKE TO TRY TO SHED SOME LIGHT ON IT. BUT WE I THINK THINGS ARE. THAT WE SHOULDN'T DO WHAT YOU JUST SUGGESTED, BUT THAT THEY REALLY HAVEN'T OPERATED IN A DEEP SILENT, FOR EXAMPLE. WE THINK. CHRIS CHRISTIE. YOU MENTIONED IT PERFECTLY THAT EVERY ONE OF THE ORGANIZATIONS HAS A VERY DIFFERENT JOB IN A VERY DIFFERENT TARGETED OUR AUDIENCE . SO WHAT WE DID LAST YEAR, FOR EXAMPLE. IS THE CHAMBER DOES ACTUALLY REALLY, REALLY GOOD. REGIONAL EVENT ART IN THE ALLEY , SO WE KNEW THAT THEY COULDN'T ADVERTISE FOR IT. SO WE DID. $15,000. BROADCAST DIGITAL ADVERTISING. WE PAID TOWARD ALLO REGIONAL EVENTS WINE FESTIVAL AND THE BURDEN FESTIVAL AND REALLY DOES A GOOD JOB OF BRINGING PEOPLE. SO WE DID IT. BROADCAST. DIGITAL AND PAID FOR ALL THE ADVERTISING. AND THEN THE VISITORS BUREAU AS A REALLY GOOD JOB ON THE VISITOR'S GUIDE, SO WE BOUGHT. $2500 CITY ADVENTURE AND IN. FIRST TWO PAGES OF THE VISITORS GUY. SO IT SEEMS LIKE THAT WE'RE KIND OF 
          [01:30:04]
SUPPORTING. ALL OF THE. ORGANIZATIONS THAT HAVE SUCH TARGETED AUDIENCES AND THEN THE REST OF THE TIME. WE TRIED TO HELP DEVELOPMENT DEPARTMENT. BUT KIM AND I UNDERSTAND WHAT YOU'RE SAYING. AND I KNOW THAT HAPPENS . BUT WHAT I'M TRYING TO GET US ALL TOWARDS IS A JOINT MESSAGE, JOINT BRANDING EFFORT A JOINT AND WORK TOGETHER JOINTLY. I DON'T REALLY SEE THAT HAPPENING NOW. YOU MAY SEE IT HAPPENING. BUT I DON'T KNOW ABOUT THE REST THAT COUNCIL MEMBERS I KNOW MR LUCAS TALKED TO ME A COUPLE OF TIMES AND RANDY, YOU KNOW, WE DON'T FEEL THAT THAT'S HAPPENING . AND WE'VE'V SO I'M JUST SAYIN, IF YOU WANT MY HELP, I'LL HELP. IF YOU DON'T WANT MY HELP CONTINUE DOWN THE SAME PATH AND WE'LL BE DOWN HERE SIX MONTHS FROM NOW, AND WE'LL BE WE'LL ■BT I'M JUST I'M OFFERING TO HELP AND I THINK THERE'S A WAY TO DO THIS IN A WAY TO LOOK AT EVERYBODY'S SCHOOL SET. LOOK AT EVERYBODY'S ATTRIBUTES AND PUT A COMBINED EFFORT TOGETHER. YOU KNOW, IF THERE WASN'T A PROBLEM , WE WOULDN'T YOU KNOW, WE WOULDN'T BE DISCUSSING SOME OF THIS STUFF. SO ALL I'M I'M GOING TO END IT BY JUST SAYING I'M WILLING TO HELP IF YOU WANT MY HELP. THANK THANKS, TOM. OKAY? SO WE'VE HEARD EVERYBODY'S POSITION CURRENTLY. AND WHAT'S IN FRONT OF US REALLY IS. WHAT'S IN SECTION FOR THE 2020 BUDGET. NOW. NO. ONE OTHER POSITIONS OF COUNCIL MEMBERS. THIS WOULD BE THE OPPORTUNITY IF YOU WANT TO BRING A MOTION TO ADJUST OR CHANGE THAT. OR WE CAN. AGREE TO DO COMMITTEE OR. WHATEVER OTHERS SUGGESTIONS YOU MIGHT HAVE JUST AS THE WAY FORWARD. I JUST WANT TO PUT CLOSURE TO THAT BECAUSE AFTER THIS MEETING. WHERE DONE FOR THE 2020 BUDGET. THAT DOESN'T MEAN WE CAN'T TALK ABOUT THIS AGAIN IN JANUARY AND FEBRUARY. AND AS A SMART PERSON ONCE TOLD ME IT ONLY TAKES THREE VOTES OF COUNSEL TO CHANGE PRETTY MUCH ANYTHING. SO WE CAN STILL DO THAT DURING 2022. BUT I WANTED US TO GET THE END OF JOB BETWEEN COUNCIL FEELS LIKE THEY GAVE THEIR POSITION AND IF THEY HADN'T HAD AN OPPORTUNITY FOR A SUGGESTION ON HOW TO MOVE IT FORWARD. THEY MAY OR MAY NOT HAVE THAT SUPPORT AND WE CAN TAKE THAT ACTION. OR NOT. SO GIVEN THAT. WITH ANYBODY HAVE ANY OFFICIAL AMENDMENTS OR MOTIONS THAT THEY WOULD LIKE TO BRING FORWARD. I DO. MR SLAVE ALL. I'M NOT SURE HOW TO WORK THIS PROPERLY, MISS KELLY, BUT YOU ARE FANTASTIC. AND THOSE I MOVE THAT IN THE BUDGET SECTION. 
          BUT SECTION FOUR. I BELIEVE IT IS. FIVE. SORRY IT'S FIVE SECONDS, FIVE THAT WE STRIKE. 
          GROUP CITY TOWN CENTER INC. LITTLE PETER OF BROADWAY AND GROUP C CHAMBER OF COMMERCE, BUT THOSE MONIES TOWARDS THE VISIT GROUP CITY BUREAU. AND THEN I'M NOT SURE HOW ELSE TO WEAR THIS FOR THAT. WE HAVE TO DO A SECOND MOTION TO HAVE THE CHAMBER AND LITTLE THEATER. OF THEIR 100,000 AND $10,000, RESPECTIVELY, COME FROM THE COMMUNITY DEVELOPMENT FUND. 2022 BUDGET. NOT SURE HOW TO WEAR THAT PROPERLY. CAN YOU. JUST APPOINTED CLARITY HERE. STRIKE FROM SECTION FIVE. AND THEY COME FROM THE REGULAR DEVELOPMENT FUNDS. YES THE GROUP STATE COUNCILOR ANCHORS ALREADY IN THE BUDGET, BUT THE OTHER TWO WOULD COME FROM THE COMMUNITY DEVELOPMENT FUND, WHICH HAS $140,000 UNENCUMBERED, CURRENTLY LEAVING. VISITOR CONVENTION BUREAU ONLY IN SECTION FIVE INHERENT THE REST OF IT, AND THEN NEXT YEAR, THEY WILL LEAST KNOW WHAT'S COMING. SO THE CONVENTION MIRROR FUNDING WOULD BE THAT FULL CALDO HERE AND THEN. 4 50. CARPENTRY. POZO. IF I COULD JUST COMMENT ON THAT PARTICULAR MOTION. I'LL MAKE A SECOND. THANK YOU. NOW YOU CAN COMMENT. THANK YOU. HE CAN TELL ME WHY. MR BOSEMAN JUST IN TERMS OF THAT MOTION, BUT WE'RE ESTIMATING IN TERMS OF THE HOTEL MOTEL TAX IS IDENTICAL, ALMOST IDENTICAL REVENUE SOURCE THAT WAS IN 2019 APPROXIMATELY $1.8 MILLION. WITHIN THAT. COMMUNITY DEVELOPMENT FUND THAT YOU'RE TAKING OUT THAT WOULD TAKE THAT FUN DOWN TO ZERO. SO. IN ORDER FOR THEM TO MEET THE BUDGET OF MOUNTAIN THE PROGRAMMING. WE WOULD HAVE TO ENSURE THAT THAT MONEY. THAT IS PROJECTED THAT 
          [01:35:06]
1.8 MILLION IN TOTAL HOTEL MOTEL TEXT IS ACHIEVED. IF NOT, WE'RE GOING TO BE CUTTING FROM THAT BUDGET. SO I THINK THE POINT EARLIER WAS THAT IN TERMS OF THE FUNDING FOR THIS YEAR AND IN TERMS OF THE FUNDING OF. THIS CONVENTION BUREAU. THEY HAVE ADEQUATE FUNDS IN TERMS OF IF WE SAY WE HAVE A BAD YEAR. TO MAKE UP FOR THAT. IF WE TAKE THAT 1/40 OUT, NEVER BAD YEAR THAT WE'RE GOING TO CUT. WE'RE GOING TO HAVE TO CUT PROGRAMS. EVERYONE HAVE TO HAVE AN ALLOCATION FROM THE GENERAL FUND TO MAKE UP FOR THAT. THANK YOU. THEIR COMMENTS. MR JOCKEY PART OF ORDER, UM TO THE CLERK. DID WE ADVERTISE THAT WE WOULD BE DOING LEGISLATIVE BUSINESS TO SEE. I'M SURE THAT THIS IS AN OPEN PUBLIC MEETINGS. THE WE DID HAVE. PROPER NOTIFICATION OF THIS MEETING, THE NOTICED IT SAY THAT THERE WAS A PRESENTATION BY THE VISITORS ARE CONVENTIONS BUREAU AND COUNCIL DISCUSSION. OF THE FUNDING FOR THE 2022 BUDGET FOR THE CBS JUST ONE PICTURE, SO THAT'S THAT'S WHAT IT SAID. TOP IN OUR LAW DIRECTOR FEELS THAT. THAT YOU ARE IN PROPER ORDER TO MAKE A MOTION. FOR THIS. THANK YOU. THE SCENE. I JUST WANTED TO COMMENT JUST FOR TO MR SHOCKEY'S POINT. FOR CLARIFICATION. WE CAN AMEND THAT. ORDINANCE UP UNTIL WE PASS IT, THOUGH IT ISN'T EVEN THOUGH YOU SAID TONIGHT'S THE NIGHT I JUST WANTED TO PUT THAT OUT THERE ANY TIME. YEAH. BUT WE HAVE THE OPPORTUNITY HERE. SHOULD WE TAKE IT HORRIBLE HAVE THE OPPORTUNITY LATER. SHOULD WE DO. I HAVE A SECOND FOR THE MOTION. IT'S ON THE FLOOR. DO I HAVE A MOTION? TO AMEND THE APPROPRIATE SECTION FIVE OF THE APPROPRIATION ORDINANCE. TWO STRAIGHT. THE MONEY'S FOR THE TOWN CENTER INC. FOR A LITTLE THEATER OFF BROADWAY FOR THE CHAMBER OF COMMERCE. CAN APPLY. THOSE AMOUNTS. TO THE VISIT GROUPS CITY APPROPRIATION. AND. 
          BAD, TOO. THE COMMUNITY DEVELOPMENT FUND. THE MONEY'S PREVIOUSLY. ALLOCATED FOR TOWN CENTER INC. LITTLE THEATER OFF BROADWAY AND CHAMBERS. AND THAT'S NOT WRONG BECAUSE TOWN CENTER RICA'S ALREADY IN THERE SO THE APPROPRIATING THE 10,000. FOR A LITTLE THEATER AND 100,000. FOR THE CHAMBER. OUT OF THE COMMUNITY DEVELOPMENT FUND. POINT OF ORDER. YES, SIR. MM. 
          CAN I ADD? I CAN'T CHANGE THAT MOTION YET. ALRIGHT. ALRIGHT CAN YOU CAN MAKE AN AMENDMENT TO THE FURTHER. I WOULD LIKE TO SUGGEST THAT WE DO ESTABLISH A. I DON'T KNOW HOW TO WEAR THIS YET. I HAVEN'T THOUGHT THAT'S TRUE. A. MARKETING GROUP CITY MARKETING COMMITTEE, OR OR DRINK. THAT ALSO REPORTS TO COUNCIL I DON'T BELIEVE THAT THAT THIS IS THIS IS THE APPROPRIATION ORGANIZED, SO IT DOESN'T GO THAT THERE SHOULD I THINK WHAT YOU'RE TRYING TO DO SHOULD BE DONE IN A SEPARATE PIECE OF LEGISLATION SO ALRIGHT, RESPECTFULLY. OKAY. THANK YOU. FURTHER DISCUSSION, MR ROBY I'M A LITTLE CONFUSED. OUR BUDGET ESTIMATE REVENUE ESTIMATES FOR 2022 FOR HOTEL TAXES 900,000. THE GENERAL FUND. WORSE THE REST OF THAT FOR SAFETY THAT GOES INTO LIZARDS BUREAU AND 4 50 COMMUNITY DEVELOPMENT. THERE'S YEAH, THERE'S 23% FEES, AND THAT REPRESENTS ONE OF THE 2% AND THEN WHAT WE'RE TALKING ABOUT IS HALF OF THE OTHER 3. THANK YOU. 
          I JUST TRYING TO FIGURE OUT WHERE THOSE NUMBERS COME FROM ON THERE. OKAY. THANK YOU. OKAY, UM, CALL FOR THE VOTE. MR SHARKEY? NO MR SLAVE. OH, YES, THIS IS HOW YES. MR HOLT? YES, MR BARRY? YES? THANK YOU. THANK YOU. ADDITIONAL. AMENDMENT I'D LIKE TO MAKE AN AD A LOT. WE CAN 
          [01:40:12]
DO THAT SOME OTHER TIME FOR THE MARKETING COMMITTEE. YES, SIR. AFTER WE MAY BE WORDED AND UNDERSTAND ITS ORGANIZATION, BUT THAT'S SOMETHING THAT WILL WORK WITH. PROBABLY TED AND CHRISTINA ON ON HOW WE CAN HAVE SOME. SINGULAR MARKETING MESSAGES FOR THE CITY. AND THEN ALLOW THE VISITOR CONVENTION BEARD TO DELIVER THOSE MESSAGES AND CONSISTENT MANNER ACROSS ALL THE DIFFERENT ORGANIZATIONS. RIGHT THAT CONCLUDES THE AGENDA FOR THIS EVENING UNLESS ANYBODY HAS COMMENT. CHAIRMAN. SO YOUR AGENDA IS ALREADY BEFORE YOU. IT'S ALREADY POSTED. IT'S ALREADY TO GO. THE AMENDMENT THAT YOU MADE HERE THIS EVENING. IS NOT REFLECTED. IN THE APPROPRIATION ORDINANCE THAT IS OUT THERE SO. YOU'LL GET A REPLACEMENT. FOR THAT LATER. 
          OKAY? SO WE'LL HAVE TO GO BACK AND RE ARRANGE THAT. I DO BELIEVE OKAY, OKAY. THANK YOU. 
          MICE COMMENTS QUESTIONS SORRY WITH THAT. THE MEETINGS CHURCH Q
* This transcript was compiled from uncorrected Closed Captioning.